Articles | TrafficManager blog

October 26, 2026 Articles, Educational, Features

When Retargeting Takes Credit for the Entire Customer Journey: An Attribution Case Study

A brand discovered that a retargeting affiliate appeared to be claiming conversions it had not meaningfully influenced. Here is how reconstructing the complete click journey exposed the pattern and enabled a fairer payout model.
SEO title: Retargeting Attribution Case Study | TrafficManager
Meta description: See how full-journey attribution helped a brand identify suspicious retargeting touchpoints and build fairer affiliate payout rules.

23 Oct

October 23, 2026 Articles

Critical PHP Vulnerabilities: Patched Within Minutes by the TrafficManager Team

You have most probably already seen the recent announcements about the critical PHP vulnerabilities, and we would like to give you an update from our side. For our TrafficManager clients, the server updates have already been taken care of. Our technical team applied the patches within minutes of the security updates becoming available. No action […]

18 Sep

September 18, 2026 Articles

Connect TrafficManager to ChatGPT and Claude Through MCP

Dear partners, we have huge news from TrafficManager. From now on, all users of our platform, including admins, affiliate managers, advertisers, operators, and affiliates, can connect their TrafficManager accounts directly to ChatGPT or Claude through MCP. This allows them to ask questions and perform advanced analyses of their TrafficManager data using natural language, without exporting […]

Custom Tracking Domains in Affiliate Marketing: Why They Matter

24 Aug

August 24, 2026 Articles

Custom Tracking Domains in Affiliate Marketing: Why They Matter

Here is why custom tracking domains are more than a branding feature in affiliate marketing. Custom tracking domains are often presented only as a branding feature, but actually they are way more than this for your affiliates. They are also a business continuity tool. A custom tracking domain is a domain or subdomain owned by […]

Pixel tracking vs S2S Tracking - affiliate tracking platform

17 Aug

August 17, 2026 Articles

Pixel tracking vs S2S postback tracking

Pixel tracking and S2S postback tracking are often presented as two equivalent ways of reporting conversions. They are not. Both can report a sale, lead, registration, deposit, or another conversion event, but they rely on very different processes. Pixel tracking Pixel tracking works inside the user’s browser. A visitor clicks an affiliate link, the tracking […]

10 Aug

August 10, 2026 Articles

SmartLinks – the most underrated tools in affiliate marketing (especially in iGaming)

Most affiliate programs think of SmartLinks as a tool for affiliate networks that use them to bring some sort of order to chaotic traffic sources. In reality, they can solve problems and generate more revenue in almost any industry if set up correctly. Let see two simple examples. 1st scenario: Nutra / eCommerce Imagine you’re […]

Venn diagram showing that Good, Cheap, and Fast are incompatible, with overlaps labeled Slow, Expensive, and Low Quality and a central 'Impossible' circle; caption reads 'Good+Cheap+Fast = Impossible'.

06 Aug

August 6, 2026 Articles

Migrating an Affiliate Program/Network to a New Tracking Platform? Read This First

Moving from one tracking platform to another is one of those decisions an affiliate network or program owner would never want to make. The problem is not moving the affiliates or the traffic, but all those little tweaks and setups behind the scenes that can quietly break the business, especially for companies handling large traffic […]

Florin Simovici - Speaker at Sigma Rome 2025

31 Oct

October 31, 2025 Articles, Events

Turning Your Igaming Affiliate Program Into a Revenue Rocket at SiGMA World Rome

SiGMA World Rome is just around the corner, and we are happy to share that our CEO Florin Simovici will moderate one of the most (if not the most) interesting workshops you can attend at this magnificent event if you are running an iGaming affiliate program or plan to launch one in the future. The […]

23 Jun

June 23, 2023 Articles

Revolutionizing Affiliate Tracking with TrafficManager’s Custom Affiliate ShortLinks

In the rapidly evolving world of affiliate marketing, staying ahead of the curve means continuously adapting, innovating, and improving. At TrafficManager, we’re passionate about driving these changes and committed to providing our users with the tools they need to succeed. That’s why we’re thrilled to announce the launch of our latest feature: Custom Affiliate ShortLinks. […]

08 Feb

February 8, 2022 Articles

If you are running an online Casino or Igaming product – Here is how TrafficManager can help you!

This is a short presentation of our affiliate performance marketing platform, TrafficManager, dedicated to the iGaming and the Casino industry. If you are looking to set up an affiliate program for online Casinos, Betting or any other type of iGaming product, this is how TrafficManager can help you track affiliate sales, optimize and scale. Other […]

27 Jul

July 27, 2021 Articles

Updates about pricing and features

Dear partners, On behalf of the entire TrafficManager team, we would like to thank you for being our business partner until now and that you have trusted us with your business. Some of you started your journey with us in 2016 when we launched this project and made a huge difference in transforming this platform […]

19 Nov

November 19, 2020 Articles

New “Link cloaking” feature

Today we are launching a new “Link cloaking” feature in TrafficManager. You can enable it for any offer, in the offer settings: When the link cloaking is enabled, the offer link will be hidden to the user and to some tools for tracking the redirection paths. This is also useful when you want your affiliates […]

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