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TrafficManager Blog

Category: <span>Educational</span>

Latest product updates, affiliate marketing insights, event news, and educational articles from TrafficManager.

October 26, 2026 Articles, Educational, Features

When Retargeting Takes Credit for the Entire Customer Journey: An Attribution Case Study

A brand discovered that a retargeting affiliate appeared to be claiming conversions it had not meaningfully influenced. Here is how reconstructing the complete click journey exposed the pattern and enabled a fairer payout model.
SEO title: Retargeting Attribution Case Study | TrafficManager
Meta description: See how full-journey attribution helped a brand identify suspicious retargeting touchpoints and build fairer affiliate payout rules.

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TrafficManager Misleading Traffic Shield
March 18, 2026 Cash on Delivery, Educational

Stopping Fraud, Incentive and Misleading Affiliate Traffic Before It Becomes a Disaster with TrafficManager’s Misleading Traffic Shield

If you run an affiliate program or network long enough, especially if you promote e-commerce shops with credit card billing and/or Cash on Delivery (COD) products you will eventually run into the same problem: affiliate fraud and misleading traffic. While for a bigger affiliate network or advertiser these practices are just “part of the business […]

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cash on delivery versus dropshipping in 2025
September 28, 2025 Cash on Delivery, Educational

How and Why Cash on Delivery (COD) Replaced Dropshipping in Europe — and Is About to Do It in LATAM as Well

Old-fashioned dropshipping is dead. The profitable one at least. Instead, we got back a better option for the final consumer — and far more profitable and stable as a business model for shop owners, media buyers, media-buy agencies (also known as affiliates), and potentially for influencers too. Say hello to the modern Cash on Delivery, […]

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April 6, 2023 Conversions tracking, Educational

S2S Postback Integration for Beginners: A Step-by-Step Guide

What is Server-to-Server (S2S) Postback, and how do you implement S2S Postback integration between two tracking platforms? Server-to-server (S2S) postback integration is a method used to track and transfer data between two systems or tracking platforms. Over the past few years, S2S postback has emerged as an unofficial “standard tracking and communication channel” in the […]

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December 31, 2022 Educational

How to start and run an affiliate marketing program

Do you have an eCommerce store or you are a direct advertiser of products and services, and you are looking to expand your business and increase your revenue? One option to consider is starting an affiliate marketing program. Having an Affiliate Program in place will allow you to partner with other businesses (like affiliate networks) […]

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