Latest product updates, affiliate marketing insights, event news, and educational articles from TrafficManager.
Here is why custom tracking domains are more than a branding feature in affiliate marketing. Custom tracking domains are often presented only as a branding feature, but actually they are way more than this for your affiliates. They are also a business continuity tool. A custom tracking domain is a domain or subdomain owned by […]
Pixel tracking and S2S postback tracking are often presented as two equivalent ways of reporting conversions. They are not. Both can report a sale, lead, registration, deposit, or another conversion event, but they rely on very different processes. Pixel tracking Pixel tracking works inside the user’s browser. A visitor clicks an affiliate link, the tracking […]
Most affiliate programs think of SmartLinks as a tool for affiliate networks that use them to bring some sort of order to chaotic traffic sources. In reality, they can solve problems and generate more revenue in almost any industry if set up correctly. Let see two simple examples. 1st scenario: Nutra / eCommerce Imagine you’re […]
Moving from one tracking platform to another is one of those decisions an affiliate network or program owner would never want to make. The problem is not moving the affiliates or the traffic, but all those little tweaks and setups behind the scenes that can quietly break the business, especially for companies handling large traffic […]
If you run an affiliate program or network long enough, especially if you promote e-commerce shops with credit card billing and/or Cash on Delivery (COD) products you will eventually run into the same problem: affiliate fraud and misleading traffic. While for a bigger affiliate network or advertiser these practices are just “part of the business […]
SiGMA World Rome is just around the corner, and we are happy to share that our CEO Florin Simovici will moderate one of the most (if not the most) interesting workshops you can attend at this magnificent event if you are running an iGaming affiliate program or plan to launch one in the future. The […]
Old-fashioned dropshipping is dead. The profitable one at least. Instead, we got back a better option for the final consumer — and far more profitable and stable as a business model for shop owners, media buyers, media-buy agencies (also known as affiliates), and potentially for influencers too. Say hello to the modern Cash on Delivery, […]
We’re happy to introduce our newest feature release: the Meta Conversions API, now available for Agency plans and above! This feature is designed to streamline the integration between your affiliates’ TrafficManager dashboard and their Facebook Business Manager. Why You’ll Love Meta Conversions API The Meta Conversions API makes it easier than ever to: We’ve made […]
Big news – the Affiliate Expo Conference, the most significant affiliate marketing event in Italy and one of the grandest in Europe, powered by TrafficManager, is back in Milan from June 6-8, 2024, and it’s shaping up to be the best one yet! It’s a gathering for everyone who’s passionate about affiliate marketing and media […]
Get ready, folks! TrafficManager is hitting the road and heading to Dubai for an exciting double feature in the world of affiliate marketing! 📍 First Stop: Sigma – 25-27 February (Find us at Booth 47BR) Meet Florin and Francesco at Sigma. Swing by our booth (47B) to explore how TrafficManager’s innovative tracking platform can revolutionize […]
To all the TrafficManager family, Big news on the horizon! We’re packing our bags, notebooks, and perhaps a beach ball or two, because we’re heading to the AW Summit in Ibiza from September 21st to 23rd! That’s right, TrafficManager is proud to announce our participation as an official sponsor of this premier affiliate marketing event […]
In the rapidly evolving world of affiliate marketing, staying ahead of the curve means continuously adapting, innovating, and improving. At TrafficManager, we’re passionate about driving these changes and committed to providing our users with the tools they need to succeed. That’s why we’re thrilled to announce the launch of our latest feature: Custom Affiliate ShortLinks. […]