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Ecommerce & lead generation

Turn affiliate traffic into qualified leads and online sales.

Run lead-generation and ecommerce affiliate programs from one fully customizable white-label platform. Capture enquiries, manage follow-up and track online sales. Connect your CRM, call center, store and advertising tools, with clear reporting from the first click to the final conversion.

From affiliate traffic to qualified leads and sales.

For lead-generation businesses and online stores: connect your affiliates, advertisers and systems. Keep acquisition, lead follow-up, sales attribution and partner payments in one workflow.

Turn incoming leads into a managed workflow

Capture enquiries through APIs or iframe tools and manage follow-up in TrafficManager. Give call center operators access to the relevant leads, or connect your CRM. Track the journey from an insurance enquiry, mortgage request or property viewing to a qualified lead and conversion.

Connect your store and track affiliate sales

Integrate Shopify and WooCommerce with dedicated plugins, or connect supported ecommerce platforms through pixels, S2S postbacks and APIs. Track and manage orders generated by your affiliate program, and see which partners and campaigns drive sales.

Reward partners for the outcomes you need

Run CPL, CPA and revenue-share campaigns for leads and online sales. Set custom affiliate payouts, manage payment requests and use budgets, daily caps and payout rules to control acquisition costs. See which partners generate enquiries, conversions and revenue.

See the traffic behind your results

Connect conversion reporting to Meta, Google and TikTok through API integrations. Use real-time reports and anti-fraud tools for lead and sales campaigns, inspect affiliate landing pages with Misleading Traffic Shield, and test landing pages without changing tracking links.

Built for online stores and lead-driven businesses

Generate enquiries for insurance, mortgages, real estate, car dealerships, household services, franchises and hotels, or run affiliate sales campaigns for ecommerce stores. Connect your CRM and call center through APIs, or supported stores such as Shopify, WooCommerce, BigCommerce, Wix and PrestaShop. Payment API options include PayPal and Stripe.

Store examples include home and outdoor shops on Shopify, and beauty and electronics stores on WooCommerce. Our plugins connect these ecommerce workflows with affiliate tracking and conversion reporting.

Integration methods depend on your systems. Discuss your workflow →

Built to simplify your everyday operations

Cost predictability

Predictable pricing with unlimited affiliate accounts, offers and advertisers in every package. Grow your partner base and catalogue without paying per account or offer. Choose tracking capacity and optional features to match your business.

All-in-one platform

Run your lead-generation or ecommerce affiliate program or network in one platform. Manage affiliates and advertisers, automate routine tasks and keep control of your partner relationships.

Simplicity by design

We make complicated things simpler so that you can concentrate on the things that really matter. Set up and optimize your campaigns in just a few minutes through the intuitive interface of our platform.

Control and customization

Your affiliate program or network, your rules. Customize the platform around your lead-generation or ecommerce workflow, from branding and campaign settings to partner access and payouts.

Powerful tools. Practical possibilities.

Affiliate onboarding, lead capture and follow-up, sales attribution, commissions, and integrations for your CRM, store and advertising tools.

Choose a task to explore the tools. Open any feature for the full explanation.

Highlights

S2S tracking for sales and qualified leads

Connect affiliate clicks to online purchases and lead-generation outcomes. Explore feature

Track store sales and lead-generation conversion events through supported S2S postback integrations. Attribute the events reported by your store or CRM to the relevant affiliates and campaigns. For lead generation, configure the integration around the qualification events your business reports; for ecommerce, connect the relevant order events.

Lead management and follow-up statuses

Organize enquiries, follow-up and qualification in the same platform. Explore feature

Manage enquiries inside TrafficManager and follow their progress through the statuses used by your business, such as pending, callback and confirmed. Give your team access to the relevant leads and keep updates connected to affiliate reporting, or exchange the required data with your CRM through APIs.

CRM and call center API integrations

Connect your lead workflow to a third-party or in-house CRM. Explore feature

Connect a CRM or call center system through supported APIs, or give operators access to the relevant lead area inside TrafficManager. Our team can help scope the integration, including a CRM you developed in-house. MCP connections can also form part of a workflow connecting TrafficManager to your CRM, depending on the data, permissions and actions required.

Shopify integration for advertisers and affiliates

Track store orders and let affiliates promote products through their own shops. Explore feature

The Shopify advertiser integration connects your store so you can track and manage orders generated by your affiliate program in TrafficManager. A separate Shopify affiliate plugin lets publishers promote products inside their Shopify stores and send order details to your advertiser offers.

WooCommerce S2S tracking plugin

Connect your WooCommerce store’s conversions through a dedicated plugin. Explore feature

Use the TrafficManager WooCommerce S2S postback plugin to connect your store’s conversion reporting to your affiliate platform. Follow the supported setup to attribute reported sales to affiliates and review campaign results in TrafficManager.

Meta, Google and TikTok API integrations

Send conversion events to the advertising platforms your affiliates use. Explore feature

Connect affiliate campaigns to Meta Conversions API, Google Ads API and TikTok Events API. Send conversion data directly from TrafficManager to the connected advertising accounts to support campaign measurement and optimization. Review the relevant plan availability and integration setup in the full pricing comparison.

Flexible commissions and custom payout rules

Set commission arrangements that fit your offers and affiliate relationships. Explore feature

Configure custom payouts at the offer and affiliate level and apply advanced payout rules to reflect your agreements. Support lead-generation and sales campaigns with the appropriate commission model, including CPL, CPA and revenue-share arrangements. Review the available features in the pricing comparison.

Offer budgets and conversion caps

Control daily or total spend and conversion volumes for each offer. Explore feature

Set total or daily budgets, total or daily lead and conversion caps, or combine them. Apply limits across the network or to an individual affiliate to control advertising spend and the volume of conversions accepted for an offer.

Misleading Traffic Shield

See the landing pages and referrers behind your affiliate conversions.Optional add-on Explore feature

Identify the landing pages affiliates use to generate conversions and review traffic referrers to understand how your offers are promoted. Investigate misleading promotions and traffic quality against your program rules. The module requires the fingerprint script on the affiliate landing pages; referrer data is retained for six months.

Automatic landing page optimization

Test landing pages and route traffic without changing affiliate tracking links. Explore feature

Add multiple landing pages to an offer and use automatic optimization to send traffic to the best-converting page. Introduce new variations without asking affiliates to replace their tracking links each time you run a test.

Advanced sales and lead reporting

Compare purchase and lead-generation results across affiliates and campaigns. Explore feature

Review affiliate, offer and campaign performance using detailed reporting and filters. Analyze online sales and lead-generation conversions according to the events your store or CRM reports, and export data to support your team’s reporting workflow.

SmartLinks with machine learning

Distribute traffic across eligible offers using machine learning and your own rules. Explore feature

Use SmartLinks with a machine-learning algorithm to distribute traffic across eligible offers. When enabled by the admin, each affiliate can select the offers in their SmartLink and configure their own traffic distribution logic. Apply targeting rules to match traffic with suitable destinations.

Tracking, reporting and conversion tools

Fast tracking redirects

Route visitors to the right offer using location, device and other targeting rules. Explore feature

Route visitors to direct offers or SmartLinks using targeting rules such as country, device, operating system and carrier. Record the click and apply your configured routing logic before redirecting to the destination.

Advanced statistics & reporting

Compare campaigns, affiliates and traffic sources with detailed performance breakdowns. Explore feature

Leverage the most advanced real-time statistics and reporting with 50+ data breakdowns to efficiently analyze your campaigns and increase your profit.

Affiliate pixel tracking

Let affiliates connect their tracking pixels to conversion events. Explore feature

Give your affiliates the possibility to implement their pixels on your landing pages to better track and optimize their traffic.

Multiple-currency conversions

Work with conversion values across the currencies used by your business. Explore feature

Now you can receive postbacks in 170 different world currencies (including Bitcoin), and they will be converted to the currency of your platform using the current exchange rate, updated daily.

Dynamic time zone statistics

This feature will allow you, as an admin, and all your affiliates to change the time zone of the statistics in... Explore feature

This feature will allow you, as an admin, and all your affiliates to change the time zone of the statistics instantly and split the data by hour.

In-house anti fraud tool

TrafficManager's highly customizable and automated anti-fraud solution for checking fraudulent traffic, conver... Explore feature

TrafficManager's highly customizable and automated anti-fraud solution for checking fraudulent traffic, conversions, and credit card transactions.

Misleading Traffic Shield

Review the landing pages affiliates use to generate leads and conversions. Explore feature

To help you prevent misleading affiliate traffic and gain better visibility over how your offers are promoted, we introduced the Misleading Traffic Shield feature. It allows you to identify the exact landing pages used by affiliates to generate conversions, giving you the tools to monitor traffic quality and ensure compliance with your network rules. The referrer data is kept for 6 months.

Postback URL and pixel tracking

Connect conversion events through server-to-server postbacks or browser pixels. Explore feature

Postback URL integration and testing tool available for both admins and affiliates, for live statistics and fast third-party offer integrations. If you prefer old-fashioned pixel tracking instead of postbacks, TrafficManager supports it as well, but we strongly recommend switching to S2S postback tracking due to its higher security level and the accuracy of the data tracked and reported.

GDPR compliance suite of solutions

This comprehensive set of solutions provides options for GDPR and ePrivacy directive compliance to retain trac... Explore feature

This comprehensive set of solutions provides options for GDPR and ePrivacy directive compliance to retain tracking and customer-centric insights.

Custom domains for affiliates

Let affiliates promote offers using their own tracking domains. Explore feature

All your affiliates will be able to use their own custom domains to promote your offers. If you wish, you can let them fully manage the tracking domains they use, including adding new ones or deleting existing ones at any time.

Custom shortlinks for affiliates

Create short promotional URLs that keep affiliate attribution connected. Explore feature

Discover innovative tracking with our new Custom Affiliate ShortLinks feature. Your affiliates will be able to create unique, simplified URLs to promote your affiliate program's products or services as easily as possible. Revolutionize your sales tracking from influencer live streams, TV shows, videos, music, and more. Enhance your campaign strategy, track conversions seamlessly, and maximize success with this cutting-edge tool that allows you to create unlimited combinations of shortlinks under the same domain, also accessible via API.

Auto-optimize landing pages

Compare landing pages and optimize traffic allocation by conversion rate. Explore feature

Automate your landing page A/B testing with our tracking software from day one. You can add multiple landing pages for your marketplace offers and use our auto-optimize tool to send traffic to the best-converting page automatically, without asking your affiliates to change their tracking links every time you need to test a new landing page. Just add it to the mix and let our tracking platform optimize the traffic for you.

Partner, lead and promotion operations

White label

Run the platform on your own domain with your logo, colors and branding. Explore feature

We will install the platform on your own custom domain and you will be able to customize the colors, logo, title, and description as you wish. See an example here.

Customizable affiliate registration page

Create an affiliate registration experience that matches your brand. Explore feature

The 'Customizable Affiliate Registration Page' feature represents an advanced solution for enhancing user experience and the performance of your affiliate program. With this functionality, you can create personalized registration pages with blurred and alpha images, social buttons, responsive design, and customizable colors. This innovative approach brings an attractive visual appeal, creating a memorable first impression and encouraging potential affiliates to join your program.

Multilanguage dashboard

Let your team and partners use the dashboard in a supported language. Explore feature

The TrafficManager affiliate software is fully translated by native speakers into English, Italian, German (Deutsch), Chinese, Arabic, Russian, Romanian, and Danish. Do you need to add your language to our tracking platform? Just open a ticket and we'll tell you how!

Affiliate manager accounts

Give managers access to the affiliates and reporting they are responsible for. Explore feature

Give custom access and rights to your employees/managers to easily manage the affiliate program. You can permit an affiliate manager to see only the activity and numbers of the affiliates you assigned to them, or grant access at the entire affiliate network level (managers can receive access from the admin to see the activity of all the affiliates). You can also automatically reward your affiliate managers with credit based on their affiliates' performance, using a percentage of your profit or payout, at your choice, including for other affiliate managers they bring under them and manage.

Affiliate/publisher interface

Give partners their own workspace for offers, promotional tools and reporting. Explore feature

We have built a great-looking and intuitive affiliate dashboard interface to give your affiliates one of the best experiences they have ever had with an affiliate network while you automate your workflow with them. Real-time statistics, multiple filters and logs to check and optimize their performance, custom smartlinks and other promo tools, tracking domain management, postback integrations, pixel placement, and fallback traffic are just the tip of the iceberg. They will love it.

Pre-agreements for affiliates with digital signature

Collect signed partner agreements during your affiliate onboarding process. Explore feature

If you need to sign marketing agreements or contracts with your affiliates, TrafficManager lets you automate this task. Upload pre-agreements to your affiliate program that your affiliates will electronically sign at registration or before requesting their first payment. These agreements are always available to download from the affiliate account interface, as well as for the admin, affiliate manager, and finance user roles.

Advertiser tags in offers

If you work with third-party advertisers but don't want to give them access to the advertiser panel of your pl... Explore feature

If you work with third-party advertisers but don't want to give them access to the advertiser panel of your platform, you can create the offers as an admin or affiliate manager and tag them with your partner's name for internal use. This lets you filter the periodic statistics and numbers for each partner name (advertiser name).

Unlimited affiliates, users and offers

Build your program without limits on the number of affiliates, users or offers in any plan. Your selected subs... Explore feature

Build your program without limits on the number of affiliates, users or offers in any plan. Your selected subscription determines tracking capacity and the features available.

Lead management and team access

Manage customer leads inside TrafficManager, give call center operators access to the relevant lead area, or c... Explore feature

Manage customer leads inside TrafficManager, give call center operators access to the relevant lead area, or connect your existing CRM through supported API integrations. Keep follow-up and conversion statuses connected to affiliate reporting.

Newsletter area

Publish Newsletters with your latest offers, campaigns, promo tools, payout changes or promotions and keep you... Explore feature

Publish Newsletters with your latest offers, campaigns, promo tools, payout changes or promotions and keep your affiliates always informed about all your important updates. Once you publish a newsletter your affiliates will see a message in their dashboard showing the title of the newsletter. The notification will remain there until they access it or manually close it.

SmartLinks for product and offer discovery

Use SmartLinks with a machine-learning algorithm to distribute traffic across eligible offers. When enabled by... Explore feature

Use SmartLinks with a machine-learning algorithm to distribute traffic across eligible offers. When enabled by the admin, affiliates can select offers and configure their own traffic distribution logic.

Offer creatives and promotion tools

Give affiliates access to your offers and promotional materials through their own dashboard. Keep campaign ass... Explore feature

Give affiliates access to your offers and promotional materials through their own dashboard. Keep campaign assets and tracking links together so partners can promote your products and lead generation campaigns.

Commissions and payments

Affiliate payment management

Manage affiliate balances, payment requests and payout workflows. Explore feature

You can create any kind of custom payment profile for your affiliates including Cryptocurrency, PayPal, Wire transfers and many more. When requesting a payment in your affiliate program, your affiliates' credit will be put on hold and automatically deducted once you mark that payment as done. If you wish, you can also set a rule requiring your affiliates to upload an invoice before requesting a payment.

Custom payouts

Set the commission arrangements that fit each offer and affiliate relationship. Explore feature

You can set custom payouts for your offers for each affiliate, at the offer level.

CPC/CPM payout type for affiliates

Set up affiliate payouts based on clicks or impressions. Explore feature

If you have affiliates who prefer to work on CPC/CPM rates rather than being paid on leads or conversions, we have you covered. You can create such offers in your marketplace and also set custom payouts for your affiliates.

Revenue share tiers payout

Configure revenue-share tiers for your affiliate commission agreements. Explore feature

This payout mode will allow you to create offers with revenue-share dynamic payouts, divided into tiers, rewarding affiliates based on the total amount of their monthly payout.

Advanced custom payout rules

Apply custom payout logic to offers and affiliates as your agreements require. Explore feature

This feature allows you to set up advanced custom payout rules for your offers and affiliates at any level of complexity.

Sub-affiliate referrer system feature with multi-layer commission tracking

Track referral relationships and commissions across multiple partner levels. Explore feature

Experience the power of unlimited potential with our Sub-affiliate Referrer System, featuring Multi-Layer Commission Tracking. This system allows you to create and manage an infinite number of commission layers, offering unparalleled flexibility and precision in your affiliate network's structure and growth.

Automation, integrations and control

Budget and capping

Control spend and conversion volume with total or daily budgets and caps. Explore feature

Fully manage your offer budgets and capping to control your advertising spend. You can add a total or daily budget, a total or daily cap for leads/conversions, or combine them as you wish. You can limit the cap or budget across the entire network or per affiliate. This feature is available with all our packages, regardless of the pricing plan.

WooCommerce plugin for S2S postback

Connect WooCommerce conversions using the server-to-server postback plugin. Explore feature

Easy integration for e-Commerce websites using WooCommerce thanks to our S2S Postback plugin that will automatically integrate your website with our affiliate tracking software.

Shopify plugin for affiliates

Let affiliates promote your products through their Shopify stores. Explore feature

This TrafficManager Shopify plugin makes it simple for affiliates to link their Shopify store or landing page with TrafficManager. With this plugin, affiliates can easily send all the order details received in their Shopify store or landing page directly to the advertiser's products listed as offers in TrafficManager. From there, the advertiser can process the orders through a call center or shipping company and manage the order statuses (pending, confirmed, shipped, returned, canceled, etc.).

Custom CRM API

Connect your CRM to supported platform data and workflows through an API. Explore feature

Custom CRM API

Telegram bot for notifications

If you want to use a Telegram bot for your platform notifications instead of traditional email, you can do so ... Explore feature

If you want to use a Telegram bot for your platform notifications instead of traditional email, you can do so by integrating your bot with our platform from the settings page. All you need to do is create the Telegram group and ask your affiliates to join it.

Google Ads API

Send supported conversion events to Google Ads to improve campaign measurement. Explore feature

This feature allows you to send conversion events to Google Ads whenever a user completes a valuable action. By using this integration, you can measure the return on your campaigns more precisely, optimize your bids, and refine your targeting. Google introduced advanced conversion tracking to ensure better attribution and align with evolving privacy regulations.

Meta Conversions API

Send supported conversion events to Meta through its server-side API. Explore feature

Send conversion events from TrafficManager to Meta through the Conversions API. Give affiliates a server-side connection to their Meta data source to support campaign measurement and optimization alongside their browser pixel.

TikTok Events API

Report supported conversion events to TikTok for campaign measurement. Explore feature

This feature allows you to send conversion events to TikTok whenever a user completes a valuable action, through the TikTok Events API. Server-side tracking gives you more accurate attribution for your TikTok campaigns, helps you optimize bids and targeting, and keeps measurement reliable despite browser and privacy restrictions.

TrafficManager auto sync

Keep imported offers synchronized between connected TrafficManager platforms. Explore feature

TrafficManager Auto Sync automatically synchronizes imported offers between two platforms, ensuring seamless data consistency and accuracy while minimizing manual effort. This feature streamlines the process of keeping offer data up-to-date across systems, saving time and reducing the risk of errors.

Custom features

Do you need a custom feature to run your business with us? Open a support ticket, and we will build it for you... Explore feature

Do you need a custom feature to run your business with us? Open a support ticket, and we will build it for you for a fair charge based on the development time required.

Shopify integration for advertisers

Track and manage orders generated by your affiliate program in Shopify. Explore feature

Track and manage Shopify orders generated by your affiliate program in TrafficManager. The advertiser integration connects your store workflow, while the separate Shopify affiliate plugin lets publishers promote products and send order details to your offers.

OpenAI and Claude via MCP

Connect supported TrafficManager workflows to OpenAI and Claude through MCP. Explore feature

Connect TrafficManager accounts to OpenAI and Claude through MCP to explore reporting and platform data using natural-language questions.

And many more

Explore more tools and check plan availability for your business.

Connected to the tools you use.

TrafficManager is integrated with:

Stripe
Chargebee
Shopify
WooCommerce
HubSpot
OpenAI MCP connection
Claude MCP connection
And much moreDiscuss your integration →

From our customers

The platform matters.
So do the people behind it.

Hear from the businesses using TrafficManager to run and grow their affiliate operations.

TrafficManager TrafficManager www.trafficmanager.com 4.6 · Excellent

Truly great Tracking Platform and top tier service

In short: Honest, helpful and professional. The reason why I migrated 2 networks to Traffic Manager is because of the level of investment they show in your project. As a business owner, network manager or project owner it is very reassuring to see how much they care about your business' well being - very professional and nothing praise there. Deadlines were met, requirements were delivered and both migrations have been executed smoothly.

Teun

Review on Trustpilot

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Trustpilot Read review

Stay connected with TrafficManager

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Ecommerce and lead generation questions

Can I run an ecommerce affiliate program under my own brand?

Yes. TrafficManager is white-label by default and is installed on your own custom domain. Customize your logo, colors, platform title, description and registration experience. We manage the hosted setup and servers; if you prefer your own hosting, contact us to discuss the arrangement.

Can I use TrafficManager for lead generation without an online store?

Yes. Track and manage leads or sales for businesses such as real estate, insurance, financial services, mortgages, car dealerships, franchises and hotels. You can run CPL or CPA campaigns, connect lead collection through supported APIs or iframe tools, review campaign results and organize follow-up through the lead management area or your CRM.

How does TrafficManager integrate with Shopify and WooCommerce?

The Shopify advertiser integration lets you track and manage orders generated by your affiliate program in TrafficManager. A separate Shopify plugin lets affiliates promote products inside their stores and send order details to your offers. The WooCommerce S2S postback plugin connects conversion reporting to TrafficManager. Our team helps you select the integration that fits your store and affiliate workflow.

Can my CRM or call center work with TrafficManager?

Yes. Give your call center operators access to the relevant leads in TrafficManager, or connect a third-party CRM or call center system through APIs. Our team can help with the integration, including a CRM you have developed in-house. You can also use TrafficManager’s MCP connections as part of a workflow connecting the platform to your own CRM. We can review the data, permissions and actions you need to agree on the integration scope.

Can I connect BigCommerce, Wix, PrestaShop or a custom store?

Yes, where the platform supports the required pixel, S2S postback or API integration. The integration method depends on the events and order data the store can expose. We review your checkout and reporting requirements with you before setup, so a custom connection is scoped around your actual workflow.

Can I choose how affiliates are paid for leads and sales?

Yes. Configure CPL, CPA, revenue-share and CPC/CPM offers, with custom payouts for individual affiliates and advanced rules where available. Run lead-generation campaigns alongside ecommerce sales campaigns, and manage payment methods, payment requests and invoice requirements in the same platform. For workflows involving physical delivery, see our COD and dropshipping solution.

How can affiliates measure ecommerce campaigns on Meta, Google and TikTok?

TrafficManager supports Meta Conversions API, Google Ads API and TikTok Events API to send conversion events to those advertising platforms. Connect ecommerce purchase events, or lead-generation conversions, to the ad accounts used in your campaigns. Affiliates also have their own reporting, tracking links, postback tools and supported pixel integrations.

How can I monitor fraudulent or misleading lead-generation traffic?

Use the in-house anti-fraud tools to review traffic and conversions, and Misleading Traffic Shield to identify the landing pages affiliates use to generate leads. Combine these tools with campaign reporting, budgets and caps to monitor performance and enforce your program rules. The same tools also support ecommerce campaigns. Feature availability and any optional modules are listed in pricing.

Are affiliates, users and offers limited by my subscription?

No. All plans include unlimited affiliates, users and offers. Tracking capacity and optional-feature availability depend on the selected plan, rather than the number of partners or campaigns you create. Compare the current plans for capacity and feature details.

Can I try the platform and get help with setup or migration?

Yes. Start a 30-day trial with setup guidance and an initial training session, or explore the online demo first. Our team can review your store, CRM, existing tracking platform and available data to agree on an integration or migration scope. Access the demo or book a live walkthrough.

Let’s connect your affiliate program to your business.

Show us your lead-generation workflow, CRM or online store. Explore the online demo or book a live walkthrough of the tracking, lead management, sales and partner tools that fit your business.

Accepted payment methods

Flexible payment options: credit card, PayPal, cryptocurrency, or bank transfer

  • Visa
  • Mastercard
  • Amex
  • PayPal
  • Crypto
  • Bank transfer