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CPA & affiliate networks

Your affiliate network. One platform to run it.

Build and manage your affiliate network with fully customizable, white-label tracking software. Connect unlimited advertisers, affiliates and offers, give publishers advanced promotion tools, and control reporting, commissions and payments in one platform.

Built for the way affiliate networks work

From your first advertiser to a growing network of publishers, keep your partners, campaigns and operations connected.

Grow without account-slot limits

Onboard unlimited advertisers and affiliates, and add unlimited offers. Give publishers their own dashboard and advertisers their own workspace, without tying network growth to a fixed number of partner accounts.

Let advertisers manage their campaigns

Advertisers can add and manage offers, creatives, budgets, bids and schedules. Your admin team keeps approval control, while real-time bidding lets advertisers compete for your network’s CPC/CPM traffic.

Give affiliates more ways to monetize traffic

Combine SmartLinks with a machine-learning algorithm, custom affiliate SmartLinks, banners, pop-ups, pop-unders, in-page push, interstitials and VAST video ads. Let affiliates configure their own SmartLink logic when enabled by the admin.

Keep commissions and traffic quality under control

Manage CPA, CPL, CPI, CPC, CPM and revenue-share campaigns, custom payouts, payment requests and proforma invoices. Use caps, budgets and anti-fraud tools to control volume and monitor how affiliates promote your offers.

Tracking capacity and optional-feature availability depend on your plan. Compare plans and features →

Built to simplify your everyday operations

Cost predictability

Fully transparent pricing policy that gives you total control over your budget.

All-in-one platform

Create your affiliate network from scratch, easily manage affiliates and advertisers, automate routine tasks and get control over your partnership relations within one platform.

Simplicity by design

We make complicated things simpler so that you can concentrate on the things that really matter. Set up and optimize your campaigns in just a few minutes through the intuitive interface of our platform.

Control and customization

Your affiliate network - your rules. Have full control over it by customizing every slice according to your needs. From design to campaign settings and payouts management.

Powerful tools. Practical possibilities.

Run your affiliate network with connected tools for tracking, advertiser management, promotion, commissions and control.

Choose a task to explore the tools. Open any feature for the full explanation.

Highlights

Unlimited advertisers, affiliates and offers

Grow your network without limits on partner accounts or the offers you list.Tracking capacity depends on your plan Explore feature

Add unlimited advertiser accounts, affiliates and offers in every plan. Give partners their own account access or manage advertiser relationships internally using offer tags. Your selected plan determines tracking capacity and feature availability, rather than how many partners you can onboard.

Advertiser accounts with approval controls

Let advertisers manage campaigns while your team controls what goes live. Explore feature

Give advertisers their own workspace to create and manage offers, creatives, budgets, bids and schedules. They can add credit through supported payment methods and review their results. Admins and affiliate managers can approve or reject offers, creatives and changes, set minimum bids or payouts, and manage fees applied when advertisers add credit.

SmartLinks with machine learning

Distribute traffic across eligible offers using machine learning and your own rules. Explore feature

Use SmartLinks with a machine-learning algorithm to distribute traffic across eligible offers. When enabled by the admin, each affiliate can select the offers in their SmartLink and configure their own traffic distribution logic. Apply targeting rules to match traffic with suitable destinations.

Affiliate dashboard and promotion tools

Give publishers their own workspace, tracking links and multiple ad formats. Explore feature

Affiliates can find offers, review statistics and logs, configure postbacks, and access promotion tools from their own dashboard. Provide tracking links, custom shortlinks, banners, pop-ups, pop-unders, in-page push, interstitials and VAST pre-roll video ads. Custom SmartLinks let affiliates select marketplace offers and configure traffic distribution when enabled by the admin. Feature availability depends on the selected plan and optional modules.

Real-time bidding for advertisers

Let advertisers compete in real time for your network’s traffic. Explore feature

Allow advertisers to bid for traffic flowing through your affiliate network. Set a minimum bid for each country, device and promotion tool, then let advertisers compete within the rules you configure. Review plan availability in the pricing comparison.

Real-time S2S tracking and postbacks

Connect advertisers and affiliates with server-to-server conversion tracking. Explore feature

Receive conversion events from advertisers through incoming S2S postbacks and send configured events to affiliates through outgoing postbacks. Use the integration and testing tools to connect your partners and follow their activity in live statistics as events reach TrafficManager. Pixel tracking is also supported.

Automatic offer imports and synchronization

Bring partner offers into one platform and keep imported offers up to date. Explore feature

Import offers from connected TrafficManager platforms and keep them synchronized through TrafficManager Auto Sync. Media buying teams and networks can centralize offers from multiple TrafficManager clients. Third-party advertiser connections depend on the supported API or postback integration.

Flexible commissions and custom payout rules

Match payout models and affiliate-specific rates to your advertiser agreements. Explore feature

Run CPA, CPL, CPI, CPC, CPM and revenue-share campaigns within your affiliate network. Set custom payouts for individual offers and affiliates, apply advanced payout rules, and create tiered revenue-share arrangements based on monthly affiliate payouts. Review plan availability in the pricing comparison.

Offer budgets and conversion caps

Control daily or total spend and conversion volumes for each offer. Explore feature

Set total or daily budgets, total or daily lead and conversion caps, or combine them. Apply limits across the network or to an individual affiliate to control advertising spend and the volume of conversions accepted for an offer.

Misleading Traffic Shield

See the landing pages and referrers behind your affiliate conversions.Optional add-on Explore feature

Identify the landing pages affiliates use to generate conversions and review traffic referrers to understand how your offers are promoted. Investigate misleading promotions and traffic quality against your program rules. The module requires the fingerprint script on the affiliate landing pages; referrer data is retained for six months.

Multi-layer referral commissions

Reward affiliates who bring new partners into your network across multiple levels. Explore feature

Use the sub-affiliate referral system to create and manage multiple commission layers within your network. Configure the referral structure around your partner relationships without a fixed limit on the number of commission layers. Separate affiliate manager permissions and performance-based bonuses are also available to organize the team managing those partners.

Affiliate payments and proforma invoices

Manage payment thresholds, requests, affiliate balances and finance documents. Explore feature

Set minimum payment thresholds and manage the payment methods available to affiliates. TrafficManager can generate a proforma invoice with your company details when an affiliate payment request is marked as paid, or you can require affiliates to upload an invoice when requesting payment. Marking a payment as completed deducts the amount from the affiliate balance; admins and affiliates can access the payment documents.

Tracking and reporting

Fast tracking redirects

Route visitors to the right offer using location, device and other targeting rules. Explore feature

Route visitors to direct offers or SmartLinks using targeting rules such as country, device, operating system and carrier. Record the click and apply your configured routing logic before redirecting to the destination.

Device & OS targeting

You can target your offers by device and operating system. Explore feature

You can target your offers by device and operating system.

Geo/carrier/city targeting

Advanced targeting lets you control access to your offers. If you need to restrict access to users from specif... Explore feature

Advanced targeting lets you control access to your offers. If you need to restrict access to users from specific countries or exclude certain countries, you can do so with just a few clicks. The same applies to filtering by cities, carriers, or regions.

Multi‑currency conversions

Receive postbacks in 170 different world currencies (including Bitcoin), automatically converted to your platf... Explore feature

Receive postbacks in 170 different world currencies (including Bitcoin), automatically converted to your platform's currency using the daily updated exchange rate.

Dynamic time zone statistics

This feature lets you, as an admin, and all your affiliates change the statistics time zone instantly and spli... Explore feature

This feature lets you, as an admin, and all your affiliates change the statistics time zone instantly and split the data by hour.

In‑house anti‑fraud tool

TrafficManager's highly customizable and automated anti‑fraud solution for checking fraudulent traffic, conver... Explore feature

TrafficManager's highly customizable and automated anti‑fraud solution for checking fraudulent traffic, conversions, and credit card transactions.

Misleading Traffic Shield

Review the landing pages affiliates use to generate leads and conversions. Explore feature

To help you prevent misleading affiliate traffic and gain better visibility over how your offers are promoted, we introduced the Misleading Traffic Shield feature. It allows you to identify the exact landing pages used by affiliates to generate conversions, giving you the tools to monitor traffic quality and ensure compliance with your network rules. The referrer data is kept for 6 months.

API and postback integrations

Connect advertisers and external platforms through supported APIs and server-to-server postbacks. Exchange con... Explore feature

Connect advertisers and external platforms through supported APIs and server-to-server postbacks. Exchange conversion data and keep network reporting connected to your partners’ systems.

Incoming and outgoing postbacks

Receive advertiser conversion events and send conversion updates to affiliates through postbacks. Give each pa... Explore feature

Receive advertiser conversion events and send conversion updates to affiliates through postbacks. Give each partner the tracking information they need for their own campaign measurement.

Partner operations

White label

Run the platform on your own domain with your logo, colors and branding. Explore feature

We will install the platform on your custom domain, and you will be able to customize the colors, logo, title, and description as you wish. See an example here.

Multilingual dashboard

TrafficManager is fully translated by native speakers into English, Italian, German (Deutsch), Chinese, Arabic... Explore feature

TrafficManager is fully translated by native speakers into English, Italian, German (Deutsch), Chinese, Arabic, Russian, Romanian, and Danish. Need another language in our tracking platform? Open a ticket and we'll tell you how!

Advertiser interface

Enroll third‑party advertisers in your affiliate network. Your partners can create advertiser accounts; add cr... Explore feature

Enroll third‑party advertisers in your affiliate network. Your partners can create advertiser accounts; add credit via PayPal, credit card, wire transfer, or cryptocurrencies; add and manage their offers, budgets, bids, and schedules; optimize their traffic sources; and much more. You, as admin, or your affiliate managers can approve or deny offers, creatives, or any changes they make, set minimum bids or payouts, and manage the fees applied when they load credit on the platform.

Advertiser tags in offers

If you work with third‑party advertisers but don't want to give them access to the advertiser panel, you can c... Explore feature

If you work with third‑party advertisers but don't want to give them access to the advertiser panel, you can create the offers as an admin or affiliate manager and tag them with your partner's name for internal use. This lets you filter statistics and reports for each partner name (advertiser name).

Customizable affiliate registration page

Create an affiliate registration experience that matches your brand. Explore feature

The 'Customizable Affiliate Registration Page' feature represents an advanced solution for enhancing user experience and the performance of your affiliate program. With this functionality, you can create personalized registration pages with blurred and alpha images, social buttons, responsive design, and customizable colors. This innovative approach brings an attractive visual appeal, creating a memorable first impression and encouraging potential affiliates to join your program.

Affiliate/publisher interface

Give partners their own workspace for offers, promotional tools and reporting. Explore feature

We have built a great‑looking and intuitive affiliate dashboard to give your affiliates one of the best experiences they've ever had with an affiliate network while you automate your workflow with them. Real‑time statistics, multiple filters and logs to optimize performance, custom smartlinks and other promo tools, tracking domain management, postback integrations, pixel placement, and fallback traffic are just the tip of the iceberg. They will love it.

Pre-agreements for affiliates with digital signature

Collect signed partner agreements during your affiliate onboarding process. Explore feature

If you need to sign marketing agreements or contracts with your affiliates, TrafficManager lets you automate this task. Upload pre‑agreements to your affiliate program that affiliates will electronically sign at registration or before requesting their first payment. These agreements are always available to download from the affiliate account interface for admins, affiliate managers, and finance users.

Affiliate manager accounts

Give managers access to the affiliates and reporting they are responsible for. Explore feature

Give custom access and rights to your employees/managers to easily manage affiliates. You can permit an affiliate manager to see only the activity and numbers of the affiliates assigned to them or grant access at the entire affiliate network level. You can also automatically reward affiliate managers with credit based on their affiliates' performance, using a percentage of your profit or payout, including for other affiliate managers they bring under them and manage.

Unlimited advertiser and affiliate accounts

Add unlimited advertisers, affiliates and offers without account-slot limits. Your subscription capacity is ba... Explore feature

Add unlimited advertisers, affiliates and offers without account-slot limits. Your subscription capacity is based on the selected tracking plan, not on how many partners you onboard.

Commissions and payments

Sub‑affiliate referrer system with multi‑layer commission tracking

Experience the power of our sub‑affiliate referrer system featuring multi‑layer commission tracking. Create an... Explore feature

Experience the power of our sub‑affiliate referrer system featuring multi‑layer commission tracking. Create and manage an unlimited number of commission layers, offering exceptional flexibility and precision in your affiliate network's structure and growth.

CPC/CPM payout type for affiliates

Set up affiliate payouts based on clicks or impressions. Explore feature

If you have affiliates who prefer to work on CPC/CPM rates rather than being paid on leads or conversions, we have you covered. You can create such offers in your marketplace and also set custom payouts for your affiliates.

Advanced custom payout rules

Apply custom payout logic to offers and affiliates as your agreements require. Explore feature

Set up advanced custom payout rules for your offers and affiliates at any level of complexity.

Revenue‑share tiered payouts

Create offers with revenue‑share dynamic payouts divided into tiers, rewarding affiliates based on the total a... Explore feature

Create offers with revenue‑share dynamic payouts divided into tiers, rewarding affiliates based on the total amount of their monthly payout.

Affiliate payment manager

Set minimum payment thresholds and fully manage your payment methods. Our platform also generates automatic pr... Explore feature

Set minimum payment thresholds and fully manage your payment methods. Our platform also generates automatic proforma invoices with your company details each time you pay an affiliate, or you can ask them to upload a proforma invoice when they request payment. Once you mark a payment as done, the platform will automatically deduct their credit.

Automatic proforma invoices

Generate proforma invoices as part of your affiliate payment workflow. Explore feature

A proforma invoice with your company details is automatically generated for every payment request from your affiliates that is marked as paid. The proforma invoice can be downloaded by both the admin and the affiliates for any accounting needs.

SmartLinks and promotion tools

Real-time bidding (RTB)

The next‑level feature for your advertisers is here. The real‑time bidding (RTB) system in our tracking platfo... Explore feature

The next‑level feature for your advertisers is here. The real‑time bidding (RTB) system in our tracking platform allows your advertisers to compete in real time for the traffic flowing through your network. Set a minimum bid for each country, device, and promotion tool, and leave the rest to your advertisers while you enjoy the profits.

Custom domains for affiliates

Let affiliates promote offers using their own tracking domains. Explore feature

All your affiliates can use their own custom domains to promote your offers. If you wish, you can let them fully manage the tracking domains they use, including adding new ones or deleting existing ones at any time.

Smart promotion tools

Give your affiliates the ability to monetize their traffic with smart ad formats like banners, pop‑ups, pop‑un... Explore feature

Give your affiliates the ability to monetize their traffic with smart ad formats like banners, pop‑ups, pop‑unders, in‑page push, interstitials, or direct links (smartlinks). Need a custom ad format? Open a support ticket and we will build it for you.

VAST pre‑roll (in‑video) ad feature

This feature unlocks the VAST pre‑roll (in‑video) promo tool for all your marketplace offers. Upload short vid... Explore feature

This feature unlocks the VAST pre‑roll (in‑video) promo tool for all your marketplace offers. Upload short videos for each offer to be served on affiliates' websites that use this promo tool, typically just before the main content video.

Custom shortlinks for affiliates

Create short promotional URLs that keep affiliate attribution connected. Explore feature

Discover innovative tracking with our new custom affiliate shortlinks feature. Your affiliates can create unique, simplified URLs to promote your products or services as easily as possible. Revolutionize sales tracking from influencer live streams, TV shows, videos, music, and more. Enhance your campaign strategy, track conversions seamlessly, and maximize success with this cutting‑edge tool that allows unlimited shortlink combinations under the same domain, also accessible via API.

SmartLink for performance marketing

Give your affiliates a ready‑made SmartLink with the best‑converting campaigns from your network and take your... Explore feature

Give your affiliates a ready‑made SmartLink with the best‑converting campaigns from your network and take your ROI to another level. Our smart targeting algorithm splits your affiliates' traffic in less than 50 ms by country, ISP/carrier, connection type (3G/Wi‑Fi), operating system and version, device type, browser language, traffic category, and more.

Custom smartlink for each affiliate with auto‑optimizer

This unique promotion tool lets your affiliates create a unique smartlink for their traffic by hand‑picking of... Explore feature

This unique promotion tool lets your affiliates create a unique smartlink for their traffic by hand‑picking offers from your marketplace. Boost CPM by letting them fully personalize the offers they show to their audience.

Auto-optimize landing pages

Compare landing pages and optimize traffic allocation by conversion rate. Explore feature

Automate your landing page A/B testing with our tracking software from day one. Add multiple landing pages for your marketplace offers and use our auto‑optimize tool to send traffic to the best‑converting page automatically, without asking your affiliates to change their tracking links every time you test a new landing page. Just add it to the mix and let our tracking platform optimize the traffic for you.

Newsletter area

Publish newsletters with your latest offers, campaigns, promo tools, payout changes, or promotions, and keep y... Explore feature

Publish newsletters with your latest offers, campaigns, promo tools, payout changes, or promotions, and keep your affiliates informed about important updates. Once you publish a newsletter, your affiliates will see a message in their dashboard showing the title. The notification remains until they access it or manually close it.

Automation, integrations and control

Budget and capping

Control spend and conversion volume with total or daily budgets and caps. Explore feature

Fully manage your offer budgets and capping to control your advertising spend. Add total or daily budgets and total or daily caps for leads/conversions, or combine them as you wish. Limit caps or budgets across the entire network or per affiliate. This feature is available with all our packages, regardless of the pricing plan.

WooCommerce plugin for S2S postback

Connect WooCommerce conversions using the server-to-server postback plugin. Explore feature

Easily integrate e‑commerce websites using WooCommerce with our S2S postback plugin, which automatically connects your website to our affiliate tracking software.

Shopify plugin for affiliates

Let affiliates promote your products through their Shopify stores. Explore feature

This TrafficManager Shopify plugin makes it simple for affiliates to link their Shopify store or landing page with TrafficManager. With this plugin, affiliates can easily send all order details received in their Shopify store or landing page directly to the advertiser's products listed as offers in TrafficManager. From there, the advertiser can process orders through a call center or shipping company and manage order statuses (pending, confirmed, shipped, returned, canceled, etc.).

Google Ads API

Send supported conversion events to Google Ads to improve campaign measurement. Explore feature

This feature allows you to send conversion events to Google Ads whenever a user completes a valuable action. By using this integration, you can measure the return on your campaigns more precisely, optimize your bids, and refine your targeting. Google introduced advanced conversion tracking to ensure better attribution and align with evolving privacy regulations.

Meta Conversions API

Send supported conversion events to Meta through its server-side API. Explore feature

Send conversion events from TrafficManager to Meta through the Conversions API. Give affiliates a server-side connection to their Meta data source to support campaign measurement and optimization alongside their browser pixel.

TrafficManager auto sync

Keep imported offers synchronized between connected TrafficManager platforms. Explore feature

TrafficManager Auto Sync automatically synchronizes imported offers between two platforms, ensuring seamless data consistency and accuracy while minimizing manual effort. This feature streamlines the process of keeping offer data up-to-date across systems, saving time and reducing the risk of errors.

Custom features

Do you need a custom feature to run your business with us? Open a support ticket, and we will build it for you... Explore feature

Do you need a custom feature to run your business with us? Open a support ticket, and we will build it for you for a fair charge based on the development time required.

TikTok Events API

Report supported conversion events to TikTok for campaign measurement. Explore feature

Send conversion events to TikTok through its Events API, alongside Google Ads and Meta integrations, to support your affiliates’ campaign measurement and optimization.

OpenAI and Claude via MCP

Connect supported TrafficManager workflows to OpenAI and Claude through MCP. Explore feature

Connect TrafficManager accounts to OpenAI and Claude through MCP to explore platform data and reporting using natural-language questions.

And many more

Explore the demo or discuss the tools your network needs.

Connected to the tools you use.

TrafficManager is integrated with:

Stripe
Chargebee
Shopify
WooCommerce
Helpship
eLogy
webshippy
HubSpot
AMSPED
OpenAI MCP connection
Claude MCP connection
And much moreDiscuss your integration →

From our customers

The platform matters.
So do the people behind it.

Hear from the businesses using TrafficManager to run and grow their affiliate operations.

TrafficManager TrafficManager www.trafficmanager.com 4.6 · Excellent

Truly great Tracking Platform and top tier service

In short: Honest, helpful and professional. The reason why I migrated 2 networks to Traffic Manager is because of the level of investment they show in your project. As a business owner, network manager or project owner it is very reassuring to see how much they care about your business' well being - very professional and nothing praise there. Deadlines were met, requirements were delivered and both migrations have been executed smoothly.

Teun

Review on Trustpilot

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Stay connected with TrafficManager

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Affiliate network questions

Can I run an affiliate network under my own brand?

Yes. TrafficManager is white-label by default and runs on your custom domain. Customize your logo, colors, platform title, description and affiliate registration experience. Our team manages the hosted setup, so you can focus on your advertisers and affiliates.

Are there limits on advertiser accounts, affiliates or offers?

You can add unlimited advertiser accounts, affiliates and offers. These are not restricted by partner-account slots. Your selected plan determines tracking capacity and feature availability; see the standard pricing page for the current limits and options.

What can advertisers do in their accounts?

Advertisers can manage offers, creatives, budgets, bids and schedules, view their results and add credit using supported payment methods. Admins and affiliate managers retain approval control over offers, creatives and changes. You can also manage offers internally and tag them by advertiser without granting dashboard access.

How do SmartLinks work for an affiliate network?

A SmartLink routes traffic across eligible offers using targeting and optimization, including a machine-learning algorithm. Affiliates can create custom SmartLinks from marketplace offers. When enabled by the admin, they can configure their own logic and traffic distribution. Targeting includes country, device, operating system, carrier and other criteria.

Does TrafficManager support real-time bidding for advertisers?

Yes. The RTB feature lets advertisers compete for traffic flowing through your network. Advertisers manage their bids and campaigns, while you set minimum bids by country, device and promotion tool. It supports the CPC/CPM traffic-selling workflow described in the feature catalogue.

Which promotion tools can I give my affiliates?

Offer direct tracking links, custom shortlinks, SmartLinks, banners, pop-ups, pop-unders, in-page push, interstitials and VAST pre-roll video ads. Affiliates can also use custom tracking domains where available. Check the pricing comparison for plan requirements and optional modules.

Can I connect external advertisers and import offers?

Yes. Connect supported advertiser systems through APIs or server-to-server postbacks. TrafficManager Auto Sync keeps offers imported between TrafficManager platforms synchronized. Shopify and WooCommerce integrations support ecommerce workflows, and your team can review other integration requirements with us.

Can I set different commissions and manage affiliate payments?

Yes. Configure CPA, CPL, CPI, CPC, CPM and revenue-share campaigns, custom affiliate payouts and tiered rules. Manage payment methods, thresholds, payment requests and proforma invoices. Multi-layer referral commissions and manager performance bonuses support more complex network structures.

Can my managers have access only to their assigned affiliates?

Yes. Create affiliate manager accounts with custom permissions. A manager can work only with assigned affiliates or receive broader network access. You can also configure performance-based bonuses and multi-level manager relationships. Registration approvals and digitally signed pre-agreements help organize affiliate onboarding.

Can you help us migrate an existing network and try the platform?

Yes. Discuss your current platform, available data, integrations and migration scope with our team. You can explore the demo or start a 30-day trial, with setup guidance and training. Standard plans do not require a long-term binding contract; review the pricing page for billing conditions.

View TrafficManager pricing →

Let’s talk about your affiliate network.

See how TrafficManager fits your advertisers, affiliates, traffic sources and commission structure. Explore the online demo or book a live walkthrough with our team.

Accepted payment methods

Flexible payment options: credit card, PayPal, cryptocurrency, or bank transfer

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