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iGaming affiliate tracking software for casinos, sportsbooks & networks

Launch, manage, and scale your online casino or sports betting affiliate program with a white-label iGaming affiliate management platform built for casino brands, sportsbooks, multi-brand operators, and iGaming affiliate networks.

0% NGR fees Live affiliate statistics Unlimited brands from Growth Direct Affilka & ReferOn integrations Claude & OpenAI via MCP Real-time incoming & outgoing postbacks API, FTP & CSV integrations See all features →

TrafficManager provides iGaming affiliate software for

Online casinos

Sweepstakes casinos

Sportsbooks & betting

iGaming affiliate networks

Built to simplify your iGaming operations.

TrafficManager is a fast, fully customizable white-label iGaming affiliate tracking and management platform built for online casinos, sweepstakes casinos, sportsbooks, betting operators, multi-brand businesses, and affiliate networks. It brings affiliate tracking, real-time player and revenue reporting, commission calculation, multi-brand operations, and campaign management together in one platform.

Simplicity by design

Make complex iGaming affiliate operations easier for affiliate managers, finance teams, operators, and affiliates, so each user can focus on the work that matters.

All-in-one iGaming platform

Onboard affiliates, create campaigns, generate tracking links, import operator data, analyze player activity, calculate commissions, manage payments, and automate routine tasks from one platform.

Predictable costs

Choose a transparent subscription plan and maintain better control over the cost of your affiliate program as your casino, sportsbook, or network grows.

Control and customization

Your affiliate program, your rules. Customize the design, domains, roles, permissions, campaigns, commission structures, reports, integrations, and payment workflows around your business.

Benefits of using TrafficManager for your iGaming affiliate program

Branded affiliate onboarding

Manage affiliate onboarding, approvals, agreements, campaign access, and permissions according to your internal policies and applicable regulatory requirements.

Live statistics and data exchange

Access real-time statistics and exchange conversion data through operator postbacks, affiliate postbacks, pixels, API connections, FTP/CSV imports and CSV exports. Scheduled feeds follow the source and configured import schedule.

Flexible commission models

Configure CPA, revenue share, hybrid, Dynamic Revenue Share, and custom commission agreements for individual affiliates, campaigns, brands, or countries.

Multi-brand management

Manage multiple casinos, sweepstakes casinos, sportsbooks, betting brands, or operators from one iGaming affiliate management platform. Unlimited brands are available from Growth.

0% NGR fees

Keep platform costs predictable with subscription-based pricing. TrafficManager does not charge a percentage of your NGR or affiliate-generated revenue.

Direct Affilka & ReferOn integrations

Connect your operator accounts and import their active offers in one click, then adjust titles, payouts and other offer settings in TrafficManager.

Claude & OpenAI via MCP

Connect your TrafficManager account to Claude or OpenAI through MCP to ask questions and analyze your platform data using natural language.

Real-time incoming & outgoing postbacks

Receive player and conversion events from operators and forward configured events to affiliates in real time. Give partners the data they need to monitor their campaigns.

Built for iGaming Operators and Affiliate Networks

Whether you run your own affiliate program or manage offers from multiple operators, the TrafficManager iGaming affiliate management platform can be configured around your commercial structure, brands, data sources, and partner workflows.

Casino and Sportsbook Affiliate Program Software

Launch and manage an online casino or sports betting affiliate program under your own brand with a white-label platform. Onboard affiliates, create campaigns, distribute promotional materials, track player activity, calculate commissions, organize payments, and report performance across one or multiple brands.

iGaming Affiliate Network Software

Manage multiple operators, advertisers, casino and betting offers, affiliates, campaigns, commission models, and payment workflows through one centralized platform. Give each advertiser, affiliate manager, finance user, and partner access to the information relevant to their role.

Sweepstakes casino affiliate software

Manage affiliates, campaigns, promotional assets, attribution, custom events, commissions, and performance reporting for sweepstakes casino brands in one platform. The integration and reporting structure can be adapted to the operator's model, available data, virtual currency workflow, and applicable jurisdictional requirements.

Multi-brand casino and sportsbook operators

Manage affiliate operations across multiple casino and sportsbook brands from one platform. Keep campaigns, commission agreements and brand reporting separate, while giving your team a centralized view of partner activity and performance. Configure access permissions for each role and brand. Unlimited iGaming brands are available from Growth.

Platform highlights

iGaming affiliate tracking and management software features

Manage tracking, operator data, affiliates, campaigns, commissions, payments, and reporting for online casinos, sportsbooks, betting brands, and iGaming affiliate networks.

Choose a task to explore the tools. Open any feature for the full explanation.

Highlights

CPA, RevShare and hybrid commissions

Configure commission agreements by affiliate, campaign, brand and event. Explore feature

Create CPA, progressive or fixed revenue share, hybrid, CPL, CPM, and custom commission structures. Apply different rules by affiliate, campaign, brand, country, event, or other available conditions.

Multi-brand affiliate management

Manage casino and sportsbook brands together with separate reporting.Unlimited brands from Growth Explore feature

Separate statistics and commission calculations by casino, sportsbook, product owner, operator, or advertiser. Review registrations, FTDs, deposits, turnover, GGR, NGR, profit, and partner invoices for each brand from one platform, depending on the imported data.

Live player, NGR and GGR reporting

Review player activity, revenue and commissions as operator data arrives. Explore feature

Separate statistics and commission calculations by casino, sportsbook, product owner, operator, or advertiser. Review registrations, FTDs, deposits, turnover, GGR, NGR, profit, and partner invoices for each brand from one platform, depending on the imported data. Live reporting reflects events received by TrafficManager. API feeds and FTP/CSV imports follow the source platform and configured import schedule.

Real-time incoming and outgoing postbacks

Receive operator events and forward configured events to affiliates. Explore feature

Receive player and conversion events from operators through real-time incoming postbacks and instantly forward the configured events to affiliates through outgoing S2S postbacks. All events received by TrafficManager are processed immediately and reflected in affiliates' live statistics, with support for tracking pixels and dynamic variables.

Direct Affilka and ReferOn integrations

Connect an account and import its active offers in one click. Explore feature

Connect your Affilka or ReferOn account and import its active offers in one click, then adjust titles, payouts, and other offer settings in TrafficManager. These prebuilt connections are available on every plan, alongside integrations with other platforms through postbacks or APIs.

Operator data exchange via API, FTP and CSV

Connect operator data using the integration and import methods your workflow needs. Explore feature

Import registrations, first-time depositors, deposits, revenue, turnover, and other player events through operator postbacks, API integrations, or CSV files. Export platform and reporting data through APIs and CSV according to your operational workflow. FTP/CSV imports follow the source platform and configured import schedule. Real-time postbacks are available for supported operator connections.

Dynamic Revenue Share

Adjust affiliate revenue share using predefined performance conditions. Explore feature

Automatically adjust an affiliate's revenue share according to predefined performance conditions, such as deposits, registrations, turnover, player value, or other available events measured over the selected period.

Negative carryover management

Control whether negative commission balances carry into the next period. Explore feature

Enable or disable negative carryover for each offer or agreement. When it is disabled, a negative affiliate commission balance for the applicable offer can be reset at the end of the configured period.

Promo code tracking

Attribute player activity through codes assigned to affiliates or campaigns. Explore feature

Create promotional codes, set expiry dates, assign them to specific affiliates or campaigns, and attribute player activity when a traditional affiliate link is not suitable or sufficient.

Traffic targeting and anti-fraud controls

Apply traffic restrictions and investigate activity using detailed traffic logs. Explore feature

Allow or block traffic by country, device, or connection type, and investigate traffic logs using IP, user agent, browser language, click date, conversion date, and other data. TrafficManager can also connect with supported third-party fraud-scoring services.

Affiliate payments and proforma invoices

Organize payment requests, balances and finance documentation. Explore feature

Create custom payment profiles, place requested amounts on hold, deduct completed payments from affiliate balances, and require invoices before payment when needed. Supported profiles can include cryptocurrency, PayPal, bank transfer, and other methods. Generate proforma invoices from affiliate payment data, organize balances and payments, and export CSV reports or invoice archives for selected periods. Finance users can receive dedicated access to these workflows.

OpenAI and Claude via MCP

Explore your TrafficManager data through connected AI tools. Explore feature

Connect TrafficManager accounts to OpenAI and Claude through MCP. Use natural-language questions to explore platform and reporting data within the permissions of the connected account, without manually exporting reports for each question.

Tracking and reporting

Operator postbacks, API & CSV data exchange Explore feature

Import registrations, first-time depositors, deposits, revenue, turnover, and other player events through operator postbacks, API integrations, or CSV files. Export platform and reporting data through APIs and CSV according to your operational workflow.

Real-time incoming and outgoing postbacks Explore feature

Receive player and conversion events from operators through real-time incoming postbacks and instantly forward the configured events to affiliates through outgoing S2S postbacks. All events received by TrafficManager are processed immediately and reflected in affiliates' live statistics, with support for tracking pixels and dynamic variables.

Multi-brand statistics & commission reporting Explore feature

Separate statistics and commission calculations by casino, sportsbook, product owner, operator, or advertiser. Review registrations, FTDs, deposits, turnover, GGR, NGR, profit, and partner invoices for each brand from one platform, depending on the imported data.

Promo code tracking Explore feature

Create promotional codes, set expiry dates, assign them to specific affiliates or campaigns, and attribute player activity when a traditional affiliate link is not suitable or sufficient.

Live affiliate statistics Explore feature

Give affiliates visibility into registrations, FTDs, deposits, revenue, and commissions as events reach TrafficManager. API feeds and FTP/CSV imports follow the source platform and configured import schedule.

Dynamic time zone statistics Available from Growth Explore feature

Review statistics in your selected time zone to align reporting with your team's working hours and operational needs. Available on Growth and Enterprise.

Commissions and payments

CPA, RevShare, hybrid & custom commissions Explore feature

Create CPA, progressive or fixed revenue share, hybrid, CPL, CPM, and custom commission structures. Apply different rules by affiliate, campaign, brand, country, event, or other available conditions.

Dynamic Revenue Share for affiliates Explore feature

Automatically adjust an affiliate's revenue share according to predefined performance conditions, such as deposits, registrations, turnover, player value, or other available events measured over the selected period.

Negative carryover management Explore feature

Enable or disable negative carryover for each offer or agreement. When it is disabled, a negative affiliate commission balance for the applicable offer can be reset at the end of the configured period.

Affiliate payment management Explore feature

Create custom payment profiles, place requested amounts on hold, deduct completed payments from affiliate balances, and require invoices before payment when needed. Supported profiles can include cryptocurrency, PayPal, bank transfer, and other methods.

Bookkeeping & automatic proforma invoices Explore feature

Generate proforma invoices from affiliate payment data, organize balances and payments, and export CSV reports or invoice archives for selected periods. Finance users can receive dedicated access to these workflows.

Sub-affiliate & multi-level commission tracking Explore feature

Allow affiliates to refer other partners and configure multiple commission levels to reflect the structure and commercial rules of your affiliate program or network.

Partner operations

White-label platform & custom affiliate domains Explore feature

Launch your affiliate program under your own brand. Customize the platform name, logo, colors, interface, and domain, while giving affiliates access to branded tracking links and public or private custom domains.

Affiliate manager & finance department access Explore feature

Give affiliate managers access to their assigned partners or the entire program and create dedicated access for finance teams to review payments, invoices, agreements, and balances. Roles and permissions can be adapted to each department's responsibilities.

Exclusive campaign access Explore feature

Keep sensitive brands, offers, or campaigns private and make them available only to approved affiliates or selected affiliate groups.

Digitally signed affiliate pre-agreements Explore feature

Upload affiliate agreements that partners can review and sign electronically during registration or before their first payment request. Signed documents remain available to authorized administrators, affiliates, managers, and finance users.

Dedicated multilingual support Explore feature

Get practical support from a team experienced in affiliate tracking and performance marketing through Telegram and our ticketing system. Assistance is available in English, Italian, and Romanian.

Affiliate onboarding & approvals Explore feature

Manage partner registration, review affiliate applications, and approve access to your affiliate program. Organize onboarding around your internal policies and partner requirements.

Automation and control

Advanced targeting, country control & anti-fraud Explore feature

Allow or block traffic by country, device, or connection type, and investigate traffic logs using IP, user agent, browser language, click date, conversion date, and other data. TrafficManager can also connect with supported third-party fraud-scoring services.

Multi-landing pages with automatic optimization Explore feature

Add multiple landing pages to an offer and automatically distribute traffic according to performance or configured optimization rules, without requiring affiliates to replace their tracking links whenever you test a new page.

Automation tools & custom development Explore feature

Automate repetitive operational tasks and adapt TrafficManager to your workflow. If your casino, sportsbook, or iGaming affiliate network requires a custom feature or integration, our team can evaluate and develop it.

Custom-domain short links for affiliates Explore feature

Let affiliates create shorter branded tracking links using their own approved domains while preserving attribution and campaign reporting.

Direct Affilka & ReferOn integrations Explore feature

Connect your Affilka or ReferOn account and import its active offers in one click, then adjust titles, payouts, and other offer settings in TrafficManager. These prebuilt connections are available on every plan, alongside integrations with other platforms through postbacks or APIs.

Claude & OpenAI via MCP Explore feature

Connect Claude and OpenAI tools to TrafficManager through MCP and incorporate the platform into your AI-assisted workflows.

And many more

These are just some of the tools available in TrafficManager. Explore the demo to see more, or speak with our team about the features your business needs.

Explore the demo →

Connected to the tools you use.

TrafficManager is integrated with:

AspireGlobal
Affilka
ReferOn
HubSpot
Telegram bot
OpenAIMCP connection
ClaudeMCP connection
And much morePostbacks, APIs, FTP & CSVDiscuss your integration →

From our customers

The platform matters.
So do the people behind it.

Hear from the businesses using TrafficManager to run and grow their affiliate operations.

TrafficManager TrafficManager www.trafficmanager.com 4.6 · Excellent

Truly great Tracking Platform and top tier service

In short: Honest, helpful and professional. The reason why I migrated 2 networks to Traffic Manager is because of the level of investment they show in your project. As a business owner, network manager or project owner it is very reassuring to see how much they care about your business' well being - very professional and nothing praise there. Deadlines were met, requirements were delivered and both migrations have been executed smoothly.

Teun

Review on Trustpilot

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Trustpilot Read review

Stay connected with TrafficManager

Follow our pages for platform updates, special offers and new feature releases.

For operators & affiliate networks

Choose the right plan for your iGaming business

All core features on every plan. 0% NGR fees. Unlimited players on every plan. Choose the monthly click capacity that fits your affiliate program or network.

Choose your billing period

Prices shown per month. Longer periods are prepaid.

LAUNCH

Built for new operators launching their affiliate program, with full access to all our features except the optional ones.

For operators starting their first affiliate program

€ 799/ month
Prices exclude VAT where applicable. Pay by credit card, PayPal, bank transfer or cryptocurrency.

Billed monthly · 0% NGR fees

+ € 250 one-time setup
Refundable as a credit you can use to purchase services, valid for 60 days
Start your 30-day trial
Brands
1 iGaming brand
Partner capacity
Unlimited affiliate accounts, offers and campaigns
Players
Unlimited players
Monthly clicks
20,000,000 clicks / month
In case of overage, a tolerance of 1 million extra clicks per month is included free of charge. Charges begin only above 21 million clicks in a month. The free tolerance is never billed retroactively and applies separately each month, including prepaid subscriptions.

Overage: € 250 per 10M clicks

Commission models
RevShare / CPA / Hybrid
Reporting
Advanced NGR/GGR reports
Integration support
1 brand integration included
Migration concierge
Available as an add-on

Not included in the plan.

Compare plans →

All core features included

1 initial training session + 1 monthly session on request

ENTERPRISE

Built for multi-brand operators who need a dedicated technical partnership, with full access to all our features except the optional ones.

For multi-brand operators needing dedicated technical support

€ 4,250/ month
Prices exclude VAT where applicable. Pay by credit card, PayPal, bank transfer or cryptocurrency.

Billed monthly · 0% NGR fees

+ € 250 one-time setup
Refundable as a credit you can use to purchase services, valid for 60 days
Start your 30-day trial
Brands
Unlimited iGaming brands
Partner capacity
Unlimited affiliate accounts, offers and campaigns
Players
Unlimited players
Monthly clicks
Unlimited clicks
Subject to our fair usage policy. Any additional server resources and fees are discussed and agreed in advance, based on expected traffic and market server prices. Fair usage policy
Commission models
RevShare / CPA / Hybrid
Reporting
Advanced NGR/GGR reports
Integration support
Included. Up to 25 development hours per month
Brand integration support and custom development are included within the 25-hour monthly allocation, with dedicated technical support. Subject to technical feasibility and agreed scope. Unused hours do not roll over.
Migration concierge
Included

Full data migration project.

Compare plans →

All core features included

2 initial training sessions + 2 monthly calls on request

Included in every plan

Everything you need to run your affiliate program.

The essentials are included in Launch, Growth and Enterprise. Compare plan-specific tools and optional add-ons below.

  1. Full white-label & custom domains

    Your brand, your affiliate portal and your tracking domains.

  2. Unlimited affiliates & team accounts

    Add partners and give managers or finance teams the access they need.

  3. Unlimited players & deposits

    No per-player or per-deposit fee. Monthly click allowances depend on your plan.

  4. Live player & affiliate reporting

    Review registrations, FTDs, deposits, GGR and NGR as data reaches your platform.

  5. Incoming & outgoing S2S postbacks

    Receive operator events and forward configured events to affiliates in real time.

  6. CPA, RevShare, Hybrid & Dynamic RevShare

    Build commission structures around your commercial agreements.

  7. Postbacks, APIs & prebuilt integrations

    Connect platforms that support postbacks or provide an API. Import active Affilka and ReferOn offers in one click.

  8. Brand reporting & negative carryover

    Review performance by brand and configure negative carryover rules. Brand limits apply.

  9. SmartLinks & landing-page optimization

    Give affiliates smart promotion tools and automatically optimize landing-page traffic.

  10. Affiliate payments & finance access

    Manage payment requests, balances and documents from one place.

Live reporting reflects events received by TrafficManager. API feeds and FTP/CSV imports follow the source platform and configured import schedule.

View all features & compare plans Show fewer features

Explore the full feature list

Compare all three plans. Expand a feature name for details. Optional add-ons are listed separately.

About the feature list and optional features

We have over 200 extra features that will help you scale your business, but we cannot list them all on the website because that would create a long, boring list. We selected some of the most important features worth mentioning and created this list. Please go through it, and if you need a feature that is not listed here, contact us. We develop and release new features every week based on our clients' needs, so we may already have it but have not yet updated the website, or we can build it for you.

Additional premium features available for an extra cost

Choose your billing period

Prices shown per month. Longer periods are prepaid.

Capacity & onboarding

Capacity and onboarding by iGaming plan
Plan detailsLAUNCHGROWTHENTERPRISE
Monthly subscription€ 799 / month€ 1,290 / month€ 4,250 / month
One-time setup€ 250

Refundable as a credit you can use to purchase services, valid for 60 days

UptimeUptime 99.9%
Affiliate partnersUnlimited affiliate partnersUnlimited affiliate partnersUnlimited affiliate partners
Team accounts
Unlimited seats

Unlimited admin and affiliate manager accounts.

Unlimited seats

Unlimited admin and affiliate manager accounts.

Unlimited seats

Unlimited admin and affiliate manager accounts.

iGaming brands
1 iGaming brand

Unlimited brands are available starting with the Growth plan.

Unlimited iGaming brandsUnlimited iGaming brands
PlayersUnlimited playersUnlimited playersUnlimited players
Monthly clicks
20,000,000 clicks / month
In case of overage, a tolerance of 1 million extra clicks per month is included free of charge. Charges begin only above 21 million clicks in a month. The free tolerance is never billed retroactively and applies separately each month, including prepaid subscriptions.

Overage: € 250 per 10M clicks

50,000,000 clicks / month
In case of overage, a tolerance of 1 million extra clicks per month is included free of charge. Charges begin only above 51 million clicks in a month. The free tolerance is never billed retroactively and applies separately each month, including prepaid subscriptions.

Overage: € 250 per 10M clicks

Unlimited clicks
Subject to our fair usage policy. Any additional server resources and fees are discussed and agreed in advance, based on expected traffic and market server prices. Fair usage policy
DepositsUnlimited depositsUnlimited depositsUnlimited deposits
Offers / campaignsUnlimited offers/campaignsUnlimited offers/campaignsUnlimited offers/campaigns
Custom tracking domainsUnlimited custom tracking domainsUnlimited custom tracking domainsUnlimited custom tracking domains
Training
One-to-one training - 1 session + 1 extra session every month on request

A one-to-one training session where we will help you understand our tracking platform features based on your business model and show you how to complete the initial setup directly on your newly installed TrafficManager platform. The training session lasts around 45 minutes and can be held in English or Italian.

One-to-one training - 2 sessions + 1 extra session every month on request

A one-to-one training session where we will help you understand our tracking platform features based on your business model and show you how to complete the initial setup directly on your newly installed TrafficManager platform. The training session lasts around 45 minutes and can be held in English or Italian.

One-to-one training - 2 sessions + 2 extra calls every month on request

A one-to-one training session where we will help you understand our tracking platform features based on your business model and show you how to complete the initial setup directly on your newly installed TrafficManager platform. The training session lasts around 45 minutes and can be held in English or Italian.

Integration support1 brand integration included1 brand integration included
Included. Up to 25 development hours per month

Brand integration support and custom development are included within the 25-hour monthly allocation, with dedicated technical support. Subject to technical feasibility and agreed scope. Unused hours do not roll over.

Migration concierge
Available as an add-on

Not included in the plan.

Available as an add-on

Not included in the plan.

Included

Full data migration project.

Admin tools

Admin tools by iGaming plan
FeatureLAUNCHGROWTHENTERPRISE
Dynamic time zone statistics

This feature will allow you, as an admin, and all your affiliates to instantly change the time zone used for statistics and split the data by hour.

Watch video: Dynamic time zone statistics ↗
Not includedIncludedIncluded
Live support via Slack

Live support with our engineers via Slack. Available during office hours (9 AM to 5 PM EET).

Not includedIncludedIncluded
Payout split rules across affiliate groups

Reward every affiliate that contributes to a conversion. Payout split rules let you split commissions across multiple partners involved in the same customer journey instead of assigning 100% of the payout to a single touchpoint. For example, one affiliate may introduce the user, another may re-engage them through email, and another may bring them back through remarketing before the final conversion. Define how commissions are split across affiliate groups, configure click eligibility windows, and choose between first-click, last-click, or linear attribution within each group.

Not includedIncludedIncluded
Priority support via ticketing system

Priority support provided through our ticketing system. The average response time is 6 hours during office hours (9 AM to 5 PM EET). In case of any emergency, you have an urgent ticket option, which will notify our engineers in real-time about the issue. Priority support provided through our ticketing system. The average response time is 2 hours during office hours (9 AM to 5 PM EET). In case of any emergency, you have an urgent ticket option, which will notify our engineers in real-time about the issue.

IncludedIncludedIncluded
White label & custom tracking domains

We will install the platform on your own custom domain, and you will be able to customize the colors, logo, title, and description as you wish. Furthermore, you will be able to use your own domain for the affiliate program dashboard and tracking links.

IncludedIncludedIncluded
Live stats on all levels

Live statistics that include affiliate traffic sources, traffic performance, user country/IP/device/operating system, user deposits, turnover, negative carryover, and many more statistics that will help you manage, optimize, and automate your tasks.

IncludedIncludedIncluded
Edit user reports

Enjoy the freedom of editing users' statistics without asking for our technical team's intervention. It is very useful for removing test conversions or fraudulent leads that distort your numbers.

IncludedIncludedIncluded
Marketplace (promotion offers)

Create as many promotion offers as you want in your Marketplace and manage your affiliates' rights to promote them. Once created, you can upload creatives such as banners, HTML files such as email templates, or ZIP archives.

IncludedIncludedIncluded
Prebuilt API integrations with iGaming platforms

Prebuilt API integrations with major affiliate tracking platforms used by iGaming operators. Easily connect your operator accounts and automatically import live statistics, including registrations, FTDs, deposits, GGR, NGR, and more. Available on every plan. Once your Affilka or ReferOn account is connected via API, import all offers active in that account in one click. Then adjust offer titles, payouts, and other settings in TrafficManager. Integration and testing between the platforms are automated. We can also integrate other platforms that support postbacks or provide an API, with our team helping configure the connection.

IncludedIncludedIncluded
Postback URL and pixel tracking

A postback URL integration and testing tool is available to both admins and affiliates for live statistics and fast third-party offer integrations. TrafficManager supports both postback and pixel tracking.

IncludedIncludedIncluded
Custom affiliate payout/reward modes

Customize your affiliate reward plan as you wish. You can create affiliate offer campaigns with straight or progressive revenue share, fixed-sum CPA with minimum deposit conditions, cost per lead with event tracking, cost per mille, hybrid reward plans, and dynamic revenue share.

IncludedIncludedIncluded
Smart promotion tools

Give your affiliates the ability to monetize their traffic with different smart ad formats such as banners, pop-ups, pop-unders, in-page push, interstitials, or direct links (smartlinks).

IncludedIncludedIncluded
Banner rotator for your offers

Upload in your offers as many banner creatives as you want and let your affiliates enjoy our banner rotator tool.

IncludedIncludedIncluded
Advanced targeting

You can allow or block traffic from specific countries, devices, or connection types. You will also be able to look closely at your traffic logs for possible fraud.

IncludedIncludedIncluded
Multilanguage dashboard

The TrafficManager platform is fully translated by native speakers into English, Italian, German, Chinese, Arabic, Russian, Romanian, and Danish.

IncludedIncludedIncluded
Newsletter area

Publish newsletters with your latest offers, campaigns, payout changes, or promotions, and keep your affiliates informed about all your important updates.

IncludedIncludedIncluded
Affiliate payment manager

Set minimum payment thresholds and fully manage your payment methods. Our platform will generate automatic credit notes with your company details each time you pay an affiliate.

IncludedIncludedIncluded
Automatic credit notes

A credit note with your company details will be automatically generated for every payment request from your affiliates marked as paid.

IncludedIncludedIncluded
Clicks and conversion filtering

Use advanced filters for all your clicks and conversions to find conversions or affiliates based on the click ID. This is very useful for identifying fraudulent conversions.

IncludedIncludedIncluded
Affiliate manager accounts

Give custom access and rights to your employees/managers to easily manage the affiliates. You can give permission to the affiliate manager only to see the activity and numbers of specific affiliates.

IncludedIncludedIncluded
Tasks & reminders

Project management tool

This feature allows you, as an admin, to create tasks for yourself, or to assign them to specific members of your team, set Telegram/email reminders for each task on a specific day and hour.

Watch video: Tasks & reminders ↗
IncludedIncludedIncluded
Finance department access

Give your finance department custom access to the platform, where they can generate and download invoices and agreements, and manage affiliate payments.

IncludedIncludedIncluded
Pre-agreements for affiliates with digital signature

Upload pre-agreements to your affiliate program that your affiliates will need to electronically sign upon registration or before requesting their first payment.

IncludedIncludedIncluded
Custom smartlink for each affiliate

This unique promotion tool will allow your affiliates to create a unique smartlink for their traffic by hand-picking offers themselves from your Marketplace.

IncludedIncludedIncluded
Operator tags in offers

Create offers as an admin or affiliate manager and tag them with your partner name for internal use. Filter statistics and numbers by partner name.

IncludedIncludedIncluded
Auto-optimize landing pages

Automate A/B testing for your landing pages with our tracking software from day one. Add multiple landing pages and use our auto-optimize tool to automatically send traffic to the best-converting page.

IncludedIncludedIncluded
Telegram bot for notifications

Use a Telegram bot for your platform notifications instead of traditional emailing by integrating your bot with our platform from the settings page.

IncludedIncludedIncluded
Custom domains for affiliates

All your affiliates will be able to use their own custom domains to promote your offers. Give them access to fully manage the tracking domains they are using.

IncludedIncludedIncluded
HubSpot CRM integration

Enjoy a seamless integration between HubSpot CRM and your marketing platform for a more efficient and streamlined experience. Centralize customer information and optimize your sales and marketing processes.

IncludedIncludedIncluded
Dedicated account manager

We will assign you a dedicated account manager who will give you a presentation of our platform via screen sharing based on your business model and help you set up the tracking software from the beginning.

IncludedIncludedIncluded

Affiliate tools

Affiliate tools by iGaming plan
FeatureLAUNCHGROWTHENTERPRISE
Multilanguage affiliate interface

The TrafficManager platform is fully translated by native speakers into English, Italian, German, Chinese, Arabic, Russian, Romanian, and Danish.

IncludedIncludedIncluded
Live stats dashboard

Live statistics that include traffic sources, performance, user country/IP/device/operating system, user deposits, turnover, negative carryover, and many more statistics that will help affiliates manage and optimize their traffic.

IncludedIncludedIncluded
Marketplace (promotion offers)

Once your affiliates receive access to one or more promotion offers from your Marketplace, they will be able to access the offers' creatives, such as banners, HTML files (pre-landers, email templates, etc.), or ZIP archives.

IncludedIncludedIncluded
Smart promotion tools

Your affiliates will be able to monetize their traffic with different smart ad formats such as banners, pop-ups, pop-unders, in-page push, interstitials, or direct links (smartlinks).

IncludedIncludedIncluded
Banner rotator

Let your affiliates use our banner rotator tool. All they need to do is copy the iframe code for the desired banner ad size, paste it on their website once, and our platform will do the rest.

IncludedIncludedIncluded
Custom domains for each affiliate

All your affiliates will be able to use their own custom domains to promote your offers. You can give them access to fully manage the tracking domains they are using to promote your offers.

IncludedIncludedIncluded
Custom shortlinks for affiliates

Discover innovative tracking with our new Custom Affiliate ShortLinks feature. Your affiliates will be able to create unique, simplified URLs to promote your affiliate program products or services in the easiest way possible.

IncludedIncludedIncluded
Custom affiliate payout/reward modes

Customize your affiliate reward plan as you wish. You can create affiliate offer campaigns with straight or progressive revenue share, fixed-sum CPA with minimum deposit conditions, and cost per lead with event tracking.

IncludedIncludedIncluded
Dynamic revenue share for affiliates

Custom dynamic payouts (rewards) for each affiliate based on the monthly, weekly, or single-deposit amount of players who registered through their affiliate links.

IncludedIncludedIncluded
CPC/CPM payout type for affiliates

If you have affiliates that prefer to work with CPC/CPM rates rather than being paid for leads or conversions, we have you covered. You can create such offers in your Marketplace.

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Affiliate pixel tracking

Give your affiliates the possibility to implement their pixels in your landing pages to better track and optimize their traffic.

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S2S postback URL tracking

The server-to-server postback URL integration and testing tool is available not only to admins but also to each affiliate. It is crucial for media buyers or partner affiliate networks.

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Internal messaging feature

Provide the best support to your affiliates with our internal messaging feature. They will be able to open support tickets and send you private messages.

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Custom smartlink for each affiliate

This unique promotion tool will allow your affiliates to create a unique smartlink for their traffic sources by hand-picking offers themselves from your Marketplace.

IncludedIncludedIncluded

Optional add-ons & services

These modules and services are charged separately. Published prices are shown below. Contact us for pricing where a quote is required.

Optional add-ons & services by iGaming plan
FeatureLAUNCHGROWTHENTERPRISE
VAST pre-roll (in-video) ad feature

Starting with 249 euro / Month

This feature will enable the VAST pre-roll (in-video) promotion tool for all your Marketplace offers. You will be able to upload short videos to each offer to be served on your affiliates' websites.

Starting with 249 euro / MonthStarting with 249 euro / MonthStarting with 249 euro / Month
Misleading Traffic Shield

+ 199 Euro / Month

To help you prevent misleading affiliate traffic and gain better visibility over how your offers are promoted, we introduced the Misleading Traffic Shield feature. It allows you to identify the exact landing pages used by affiliates to generate conversions, giving you the tools to monitor traffic quality and ensure compliance with your network rules. The referrer data is kept for 6 months.

+ 199 Euro / Month+ 199 Euro / Month+ 199 Euro / Month
In-house anti-fraud tool

TrafficManager's highly customizable and automated anti-fraud solution checks for fraudulent traffic, conversions, or credit card transactions.

Contact us for a quoteContact us for a quoteContact us for a quote
Custom features

Do you need a custom feature to run your business with us? Open a support ticket, and we will build it for you for a fair charge based on the time needed to develop it.

Contact us for a quoteContact us for a quoteContact us for a quote

For casino & sportsbook operators

Run your affiliate program under your own brand.

Bring affiliates, player reporting, commission deals and payment management together. Connect your player data through operator postbacks, APIs or FTP/CSV imports.

Explore the iGaming demo →

For iGaming affiliate networks

Import operator offers. Make them your own.

Connect your Affilka or ReferOn account via API and import all offers active in that account in one click. Adjust titles, payouts and other offer settings in TrafficManager before making them available to your affiliates.

Working with another platform? We can integrate operators and tracking platforms that support postbacks or provide an API, with our team helping configure the connection.

Affilka and ReferOn imports are available on every plan. Integration and testing between the platforms are automated.

Referral program for iGaming agencies

Do you provide affiliate-related services to online casinos, sportsbooks, or betting brands?

TrafficManager's referral program is open to iGaming agencies that manage affiliate operations for their clients, including agencies that build and launch casino and sportsbook affiliate programs from scratch. Contact us to discuss referral terms, client demo support, technical onboarding, and the partnership model available for your agency.

Book a call to become a referral partner →

Frequently asked questions about iGaming affiliate software

Are players unlimited, and how are extra clicks charged?

Players are unlimited on every plan, with no per-player charges. Launch includes 20,000,000 clicks per month. Growth includes 50,000,000 clicks per month. Plans with a click allowance include a free monthly tolerance of 1 million extra clicks. Charges begin only above the allowance plus this tolerance, at € 250 per additional 10 million clicks. The free tolerance is never billed retroactively. Allowances, tolerance and click packs are calculated separately for each month, including prepaid subscriptions. VAT is excluded where applicable. Enterprise includes unlimited clicks. Subject to our fair usage policy. Any additional server resources and fees are discussed and agreed in advance, based on expected traffic and market server prices. Read the fair usage policy

Can I cancel my subscription, and what happens to my platform and data?

You can cancel at any time, with cancellation taking effect at the end of your current paid period and no advance notice required. If you do not renew, the platform stays online and accessible for 14 calendar days after the paid period ends. Access is then automatically blocked. If the renewal invoice remains unpaid for another 21 calendar days, the platform and its data are automatically deleted, 35 days after the paid period ends. Export your data before access is blocked. Read the cancellation and billing policy

Are Affilka and ReferOn integrations included in all plans?

Yes. API integrations with Affilka and ReferOn are available on every plan. Once your account is connected, import all offers active in that account in one click, then adjust titles, payouts, and other offer settings in TrafficManager. Integration and testing between the platforms are automated. These are prebuilt connections, not the only integration options. We can also integrate other operator and tracking platforms that support postbacks or provide an API. Our team reviews the available interface and helps configure the integration.

Does TrafficManager integrate with Claude and OpenAI?

Yes. TrafficManager supports integrations with Claude and OpenAI through MCP, allowing you to connect your AI tools to the platform.

What is iGaming affiliate tracking software?

iGaming affiliate tracking software helps online casinos, sportsbooks, and betting operators identify which affiliates generate clicks, registrations, first-time depositors, deposits, revenue, and other player activity. It can also manage campaigns, commissions, payments, and affiliate reporting.

Can TrafficManager support online casino, sportsbook, and sweepstakes casino affiliate programs?

Yes. TrafficManager can be configured for online casino, sportsbook, sports betting, and sweepstakes casino affiliate programs. The exact setup depends on the operator's business model, available data integrations, and applicable jurisdictional requirements.

Is TrafficManager suitable for iGaming affiliate networks?

Yes. TrafficManager can manage multiple operators, advertisers, brands, offers, campaigns, affiliates, commission models, and payment workflows within one iGaming affiliate network platform.

How can iGaming data be imported and exported?

TrafficManager supports operator postbacks, API data import and export, and CSV data import and export. The available setup depends on the systems supplying and receiving the data.

Which commission models does TrafficManager support?

TrafficManager supports CPA, revenue share, hybrid, Dynamic Revenue Share, and custom commission structures that can be configured according to the affiliate, campaign, brand, country, or other available criteria.

Can multiple casino or sportsbook brands be managed in one platform?

Yes. Growth and Enterprise include unlimited iGaming brands in one TrafficManager installation, while Launch includes one brand. Each brand can maintain separate campaigns, reports, commission agreements and access permissions.

Does TrafficManager charge a percentage of NGR or use revenue-based pricing?

No. TrafficManager uses transparent subscription-based pricing and does not charge a percentage of your NGR or affiliate-generated revenue. Your subscription price, plan capacity, and included features are presented in advance. Additional Launch and Growth clicks follow the published rate after the free overage tolerance. Enterprise clicks are subject to fair usage and any separately agreed infrastructure costs. Optional modules and services outside your plan’s included scope are quoted separately before activation.

Do affiliates receive live statistics and conversion postbacks?

Yes. TrafficManager provides affiliates with live statistics and processes both incoming and outgoing postbacks in real time. Incoming postbacks allow TrafficManager to receive conversion and player events from operators or other external systems. Outgoing postbacks immediately transmit the configured events to affiliates. Once TrafficManager receives an event, it is processed and reflected in the affiliate dashboard in real time, while supported dynamic variables can be used to pass the relevant conversion and campaign data. Data supplied through scheduled FTP or CSV imports follows the configured import schedule.

Can we launch a white-label affiliate program and onboard affiliates under our own brand?

Yes. TrafficManager can be customized with your company name, logo, colors, interface, and custom domain. Affiliates can register through your branded platform, after which your team can review applications, approve or reject accounts, manage pre-agreements, assign campaign access, configure individual commission terms, and provide each affiliate with their own reporting dashboard and tracking tools.

Can we migrate an existing iGaming affiliate program to TrafficManager?

Yes. Our team helps plan and manage your migration, assists with transferring affiliates, campaigns, commercial settings and other available data, and follows up throughout the move. We review the source platform and agree on the scope before starting. Migration concierge is available as an add-on for Launch and Growth. Enterprise includes a full data migration project. Any add-on payment terms are confirmed with you in advance. Data can be transferred through available API or CSV import methods. The exact scope depends on the quality, structure, and export capabilities of the existing system, so each migration is evaluated before implementation.

Not sure whether TrafficManager fits your iGaming business model?

Book a free live demonstration of our iGaming affiliate tracking and management software. One of our specialists will show you the platform, discuss your casino, sweepstakes casino, sportsbook, betting, multi-brand, or affiliate network requirements, review the available integration methods, and answer your questions.

This pricing list applies specifically to the iGaming version of the TrafficManager tracking platform. Looking for another industry?

View standard platform pricing →

Accepted payment methods

Flexible payment options: credit card, PayPal, cryptocurrency, or bank transfer

  • Visa
  • Mastercard
  • Amex
  • PayPal
  • Crypto
  • Bank transfer