Simplicity by design
Make complex iGaming affiliate operations easier for affiliate managers, finance teams, operators, and affiliates, so each user can focus on the work that matters.
Launch, manage, and scale your online casino or sports betting affiliate program with a white-label iGaming affiliate management platform built for casino brands, sportsbooks, multi-brand operators, and iGaming affiliate networks.
Make complex iGaming affiliate operations easier for affiliate managers, finance teams, operators, and affiliates, so each user can focus on the work that matters.
Onboard affiliates, create campaigns, generate tracking links, import operator data, analyze player activity, calculate commissions, manage payments, and automate routine tasks from one platform.
Choose a transparent subscription plan and maintain better control over the cost of your affiliate program as your casino, sportsbook, or network grows.
Your affiliate program, your rules. Customize the design, domains, roles, permissions, campaigns, commission structures, reports, integrations, and payment workflows around your business.
Affiliate Marketplace
Manage affiliate onboarding, approvals, agreements, campaign access, and permissions according to your internal policies and applicable regulatory requirements.
Access real-time statistics and exchange conversion data through operator postbacks, affiliate postbacks, pixels, API connections, FTP/CSV imports and CSV exports. Scheduled feeds follow the source and configured import schedule.
Configure CPA, revenue share, hybrid, Dynamic Revenue Share, and custom commission agreements for individual affiliates, campaigns, brands, or countries.
Manage multiple casinos, sweepstakes casinos, sportsbooks, betting brands, or operators from one iGaming affiliate management platform. Unlimited brands are available from Growth.
Keep platform costs predictable with subscription-based pricing. TrafficManager does not charge a percentage of your NGR or affiliate-generated revenue.
Connect your operator accounts and import their active offers in one click, then adjust titles, payouts and other offer settings in TrafficManager.
Connect your TrafficManager account to Claude or OpenAI through MCP to ask questions and analyze your platform data using natural language.
Receive player and conversion events from operators and forward configured events to affiliates in real time. Give partners the data they need to monitor their campaigns.
Whether you run your own affiliate program or manage offers from multiple operators, the TrafficManager iGaming affiliate management platform can be configured around your commercial structure, brands, data sources, and partner workflows.
Launch and manage an online casino or sports betting affiliate program under your own brand with a white-label platform. Onboard affiliates, create campaigns, distribute promotional materials, track player activity, calculate commissions, organize payments, and report performance across one or multiple brands.
Manage multiple operators, advertisers, casino and betting offers, affiliates, campaigns, commission models, and payment workflows through one centralized platform. Give each advertiser, affiliate manager, finance user, and partner access to the information relevant to their role.
Manage affiliates, campaigns, promotional assets, attribution, custom events, commissions, and performance reporting for sweepstakes casino brands in one platform. The integration and reporting structure can be adapted to the operator's model, available data, virtual currency workflow, and applicable jurisdictional requirements.
Manage affiliate operations across multiple casino and sportsbook brands from one platform. Keep campaigns, commission agreements and brand reporting separate, while giving your team a centralized view of partner activity and performance. Configure access permissions for each role and brand. Unlimited iGaming brands are available from Growth.
Manage tracking, operator data, affiliates, campaigns, commissions, payments, and reporting for online casinos, sportsbooks, betting brands, and iGaming affiliate networks.
Choose a task to explore the tools. Open any feature for the full explanation.
Create CPA, progressive or fixed revenue share, hybrid, CPL, CPM, and custom commission structures. Apply different rules by affiliate, campaign, brand, country, event, or other available conditions.
Separate statistics and commission calculations by casino, sportsbook, product owner, operator, or advertiser. Review registrations, FTDs, deposits, turnover, GGR, NGR, profit, and partner invoices for each brand from one platform, depending on the imported data.
Separate statistics and commission calculations by casino, sportsbook, product owner, operator, or advertiser. Review registrations, FTDs, deposits, turnover, GGR, NGR, profit, and partner invoices for each brand from one platform, depending on the imported data. Live reporting reflects events received by TrafficManager. API feeds and FTP/CSV imports follow the source platform and configured import schedule.
Receive player and conversion events from operators through real-time incoming postbacks and instantly forward the configured events to affiliates through outgoing S2S postbacks. All events received by TrafficManager are processed immediately and reflected in affiliates' live statistics, with support for tracking pixels and dynamic variables.
Connect your Affilka or ReferOn account and import its active offers in one click, then adjust titles, payouts, and other offer settings in TrafficManager. These prebuilt connections are available on every plan, alongside integrations with other platforms through postbacks or APIs.
Import registrations, first-time depositors, deposits, revenue, turnover, and other player events through operator postbacks, API integrations, or CSV files. Export platform and reporting data through APIs and CSV according to your operational workflow. FTP/CSV imports follow the source platform and configured import schedule. Real-time postbacks are available for supported operator connections.
Automatically adjust an affiliate's revenue share according to predefined performance conditions, such as deposits, registrations, turnover, player value, or other available events measured over the selected period.
Enable or disable negative carryover for each offer or agreement. When it is disabled, a negative affiliate commission balance for the applicable offer can be reset at the end of the configured period.
Create promotional codes, set expiry dates, assign them to specific affiliates or campaigns, and attribute player activity when a traditional affiliate link is not suitable or sufficient.
Allow or block traffic by country, device, or connection type, and investigate traffic logs using IP, user agent, browser language, click date, conversion date, and other data. TrafficManager can also connect with supported third-party fraud-scoring services.
Create custom payment profiles, place requested amounts on hold, deduct completed payments from affiliate balances, and require invoices before payment when needed. Supported profiles can include cryptocurrency, PayPal, bank transfer, and other methods. Generate proforma invoices from affiliate payment data, organize balances and payments, and export CSV reports or invoice archives for selected periods. Finance users can receive dedicated access to these workflows.
Connect TrafficManager accounts to OpenAI and Claude through MCP. Use natural-language questions to explore platform and reporting data within the permissions of the connected account, without manually exporting reports for each question.
Import registrations, first-time depositors, deposits, revenue, turnover, and other player events through operator postbacks, API integrations, or CSV files. Export platform and reporting data through APIs and CSV according to your operational workflow.
Receive player and conversion events from operators through real-time incoming postbacks and instantly forward the configured events to affiliates through outgoing S2S postbacks. All events received by TrafficManager are processed immediately and reflected in affiliates' live statistics, with support for tracking pixels and dynamic variables.
Separate statistics and commission calculations by casino, sportsbook, product owner, operator, or advertiser. Review registrations, FTDs, deposits, turnover, GGR, NGR, profit, and partner invoices for each brand from one platform, depending on the imported data.
Create promotional codes, set expiry dates, assign them to specific affiliates or campaigns, and attribute player activity when a traditional affiliate link is not suitable or sufficient.
Give affiliates visibility into registrations, FTDs, deposits, revenue, and commissions as events reach TrafficManager. API feeds and FTP/CSV imports follow the source platform and configured import schedule.
Review statistics in your selected time zone to align reporting with your team's working hours and operational needs. Available on Growth and Enterprise.
Create CPA, progressive or fixed revenue share, hybrid, CPL, CPM, and custom commission structures. Apply different rules by affiliate, campaign, brand, country, event, or other available conditions.
Automatically adjust an affiliate's revenue share according to predefined performance conditions, such as deposits, registrations, turnover, player value, or other available events measured over the selected period.
Enable or disable negative carryover for each offer or agreement. When it is disabled, a negative affiliate commission balance for the applicable offer can be reset at the end of the configured period.
Create custom payment profiles, place requested amounts on hold, deduct completed payments from affiliate balances, and require invoices before payment when needed. Supported profiles can include cryptocurrency, PayPal, bank transfer, and other methods.
Generate proforma invoices from affiliate payment data, organize balances and payments, and export CSV reports or invoice archives for selected periods. Finance users can receive dedicated access to these workflows.
Allow affiliates to refer other partners and configure multiple commission levels to reflect the structure and commercial rules of your affiliate program or network.
Launch your affiliate program under your own brand. Customize the platform name, logo, colors, interface, and domain, while giving affiliates access to branded tracking links and public or private custom domains.
Give affiliate managers access to their assigned partners or the entire program and create dedicated access for finance teams to review payments, invoices, agreements, and balances. Roles and permissions can be adapted to each department's responsibilities.
Keep sensitive brands, offers, or campaigns private and make them available only to approved affiliates or selected affiliate groups.
Upload affiliate agreements that partners can review and sign electronically during registration or before their first payment request. Signed documents remain available to authorized administrators, affiliates, managers, and finance users.
Get practical support from a team experienced in affiliate tracking and performance marketing through Telegram and our ticketing system. Assistance is available in English, Italian, and Romanian.
Manage partner registration, review affiliate applications, and approve access to your affiliate program. Organize onboarding around your internal policies and partner requirements.
Allow or block traffic by country, device, or connection type, and investigate traffic logs using IP, user agent, browser language, click date, conversion date, and other data. TrafficManager can also connect with supported third-party fraud-scoring services.
Add multiple landing pages to an offer and automatically distribute traffic according to performance or configured optimization rules, without requiring affiliates to replace their tracking links whenever you test a new page.
Automate repetitive operational tasks and adapt TrafficManager to your workflow. If your casino, sportsbook, or iGaming affiliate network requires a custom feature or integration, our team can evaluate and develop it.
Let affiliates create shorter branded tracking links using their own approved domains while preserving attribution and campaign reporting.
Connect your Affilka or ReferOn account and import its active offers in one click, then adjust titles, payouts, and other offer settings in TrafficManager. These prebuilt connections are available on every plan, alongside integrations with other platforms through postbacks or APIs.
Connect Claude and OpenAI tools to TrafficManager through MCP and incorporate the platform into your AI-assisted workflows.
These are just some of the tools available in TrafficManager. Explore the demo to see more, or speak with our team about the features your business needs.
Explore the demo →TrafficManager is integrated with:
AspireGlobal
Affilka
ReferOnFrom our customers
Hear from the businesses using TrafficManager to run and grow their affiliate operations.
Teun
Review on Trustpilot

Brian Woods
Review on Trustpilot
Ian Engle
Review on Trustpilot
Laetitia Atylabab
Review on Trustpilot
Philip Bouldstridge
CEO - ISLAffiliates
Review on Trustpilot

Simmi Thakur
BSA
Review on Trustpilot

Marco Guarracino
Review on Trustpilot
Rosario Cicero
Review on Trustpilot
Excerpt from the original review.
David Acimovic
Review on Trustpilot
Jake Vogler
Review on Trustpilot
Jim Austin
Review on Trustpilot
Camsperformance
Review on Trustpilot
S S
Review on Trustpilot
Stefan Muehlbauer
CSO - Glize
Review on Trustpilot
Daniel Schiemann
Review on Trustpilot
Justin Collins
Review on Trustpilot
Laetitia Atylabab
December 2018
Review on Trustpilot
Excerpt from the original review.
Lore
Review on Trustpilot
Mario Bruno
Review on Trustpilot

William Soares
CEO - C & D Marketing


Adelina
COO - BackstreetAffiliates.com


Cam
Director - CodCash.com


Jim Austin
CEO

Dan
CEO - Smapcash.com

Sean Scott
CEO - Digiagi.com


Stefan Muehlbauer
CSO - Brokerbabe

Justin Collins
CEO - Switchclick LTD
Veronica
PR Manager - BabesMansion.com


David
CEO - Noesis Technology
Jacob Vogler
COO, Email International


Sergiu Baumbet
Marketing Coordinator

Mihaly Nagy
Project Manager - CamplaceGold.com

Rosso
CEO Gamingadult

Stay connected with TrafficManager
Follow our pages for platform updates, special offers and new feature releases.
For operators & affiliate networks
All core features on every plan. 0% NGR fees. Unlimited players on every plan. Choose the monthly click capacity that fits your affiliate program or network.
For operators starting their first affiliate program
Billed monthly · 0% NGR fees
Overage: € 250 per 10M clicks
Not included in the plan.
All core features included
1 initial training session + 1 monthly session on request
For active operators or affiliate networks scaling affiliates and deposits
Billed monthly · 0% NGR fees
Overage: € 250 per 10M clicks
Not included in the plan.
All core features included
2 initial training sessions + 1 monthly session on request
For multi-brand operators needing dedicated technical support
Billed monthly · 0% NGR fees
Full data migration project.
All core features included
2 initial training sessions + 2 monthly calls on request
Included in every plan
The essentials are included in Launch, Growth and Enterprise. Compare plan-specific tools and optional add-ons below.
Your brand, your affiliate portal and your tracking domains.
Add partners and give managers or finance teams the access they need.
No per-player or per-deposit fee. Monthly click allowances depend on your plan.
Review registrations, FTDs, deposits, GGR and NGR as data reaches your platform.
Receive operator events and forward configured events to affiliates in real time.
Build commission structures around your commercial agreements.
Connect platforms that support postbacks or provide an API. Import active Affilka and ReferOn offers in one click.
Review performance by brand and configure negative carryover rules. Brand limits apply.
Give affiliates smart promotion tools and automatically optimize landing-page traffic.
Manage payment requests, balances and documents from one place.
Live reporting reflects events received by TrafficManager. API feeds and FTP/CSV imports follow the source platform and configured import schedule.
For casino & sportsbook operators
Bring affiliates, player reporting, commission deals and payment management together. Connect your player data through operator postbacks, APIs or FTP/CSV imports.
Explore the iGaming demo →For iGaming affiliate networks
Connect your Affilka or ReferOn account via API and import all offers active in that account in one click. Adjust titles, payouts and other offer settings in TrafficManager before making them available to your affiliates.
Working with another platform? We can integrate operators and tracking platforms that support postbacks or provide an API, with our team helping configure the connection.
Affilka and ReferOn imports are available on every plan. Integration and testing between the platforms are automated.
Do you provide affiliate-related services to online casinos, sportsbooks, or betting brands?
TrafficManager's referral program is open to iGaming agencies that manage affiliate operations for their clients, including agencies that build and launch casino and sportsbook affiliate programs from scratch. Contact us to discuss referral terms, client demo support, technical onboarding, and the partnership model available for your agency.
Players are unlimited on every plan, with no per-player charges. Launch includes 20,000,000 clicks per month. Growth includes 50,000,000 clicks per month. Plans with a click allowance include a free monthly tolerance of 1 million extra clicks. Charges begin only above the allowance plus this tolerance, at € 250 per additional 10 million clicks. The free tolerance is never billed retroactively. Allowances, tolerance and click packs are calculated separately for each month, including prepaid subscriptions. VAT is excluded where applicable. Enterprise includes unlimited clicks. Subject to our fair usage policy. Any additional server resources and fees are discussed and agreed in advance, based on expected traffic and market server prices. Read the fair usage policy
You can cancel at any time, with cancellation taking effect at the end of your current paid period and no advance notice required. If you do not renew, the platform stays online and accessible for 14 calendar days after the paid period ends. Access is then automatically blocked. If the renewal invoice remains unpaid for another 21 calendar days, the platform and its data are automatically deleted, 35 days after the paid period ends. Export your data before access is blocked. Read the cancellation and billing policy
Yes. API integrations with Affilka and ReferOn are available on every plan. Once your account is connected, import all offers active in that account in one click, then adjust titles, payouts, and other offer settings in TrafficManager. Integration and testing between the platforms are automated. These are prebuilt connections, not the only integration options. We can also integrate other operator and tracking platforms that support postbacks or provide an API. Our team reviews the available interface and helps configure the integration.
Yes. TrafficManager supports integrations with Claude and OpenAI through MCP, allowing you to connect your AI tools to the platform.
iGaming affiliate tracking software helps online casinos, sportsbooks, and betting operators identify which affiliates generate clicks, registrations, first-time depositors, deposits, revenue, and other player activity. It can also manage campaigns, commissions, payments, and affiliate reporting.
Yes. TrafficManager can be configured for online casino, sportsbook, sports betting, and sweepstakes casino affiliate programs. The exact setup depends on the operator's business model, available data integrations, and applicable jurisdictional requirements.
Yes. TrafficManager can manage multiple operators, advertisers, brands, offers, campaigns, affiliates, commission models, and payment workflows within one iGaming affiliate network platform.
TrafficManager supports operator postbacks, API data import and export, and CSV data import and export. The available setup depends on the systems supplying and receiving the data.
TrafficManager supports CPA, revenue share, hybrid, Dynamic Revenue Share, and custom commission structures that can be configured according to the affiliate, campaign, brand, country, or other available criteria.
Yes. Growth and Enterprise include unlimited iGaming brands in one TrafficManager installation, while Launch includes one brand. Each brand can maintain separate campaigns, reports, commission agreements and access permissions.
No. TrafficManager uses transparent subscription-based pricing and does not charge a percentage of your NGR or affiliate-generated revenue. Your subscription price, plan capacity, and included features are presented in advance. Additional Launch and Growth clicks follow the published rate after the free overage tolerance. Enterprise clicks are subject to fair usage and any separately agreed infrastructure costs. Optional modules and services outside your plan’s included scope are quoted separately before activation.
Yes. TrafficManager provides affiliates with live statistics and processes both incoming and outgoing postbacks in real time. Incoming postbacks allow TrafficManager to receive conversion and player events from operators or other external systems. Outgoing postbacks immediately transmit the configured events to affiliates. Once TrafficManager receives an event, it is processed and reflected in the affiliate dashboard in real time, while supported dynamic variables can be used to pass the relevant conversion and campaign data. Data supplied through scheduled FTP or CSV imports follows the configured import schedule.
Yes. TrafficManager can be customized with your company name, logo, colors, interface, and custom domain. Affiliates can register through your branded platform, after which your team can review applications, approve or reject accounts, manage pre-agreements, assign campaign access, configure individual commission terms, and provide each affiliate with their own reporting dashboard and tracking tools.
Yes. Our team helps plan and manage your migration, assists with transferring affiliates, campaigns, commercial settings and other available data, and follows up throughout the move. We review the source platform and agree on the scope before starting. Migration concierge is available as an add-on for Launch and Growth. Enterprise includes a full data migration project. Any add-on payment terms are confirmed with you in advance. Data can be transferred through available API or CSV import methods. The exact scope depends on the quality, structure, and export capabilities of the existing system, so each migration is evaluated before implementation.
Book a free live demonstration of our iGaming affiliate tracking and management software. One of our specialists will show you the platform, discuss your casino, sweepstakes casino, sportsbook, betting, multi-brand, or affiliate network requirements, review the available integration methods, and answer your questions.
This pricing list applies specifically to the iGaming version of the TrafficManager tracking platform. Looking for another industry?
View standard platform pricing →Flexible payment options: credit card, PayPal, cryptocurrency, or bank transfer