iGaming affiliate tracking software for casinos, sportsbooks & networks
Launch, manage, and scale your online casino or sports betting affiliate program with a white-label iGaming affiliate management platform built for casino brands, sportsbooks, multi-brand operators, and iGaming affiliate networks.
Start your 30-day trialNo percentage of NGR charged · Live affiliate statistics · Real-time incoming and outgoing S2S postbacks · API, FTP and CSV integrations · Fully white-label and more
Online casinos
Sweepstakes casinos
Sportsbooks & betting
iGaming affiliate networks
Simplicity by design
Make complex iGaming affiliate operations easier for affiliate managers, finance teams, operators, and affiliates, so each user can focus on the work that matters.
All-in-one iGaming platform
Onboard affiliates, create campaigns, generate tracking links, import operator data, analyze player activity, calculate commissions, manage payments, and automate routine tasks from one platform.
Predictable costs
Choose a transparent subscription plan and maintain better control over the cost of your affiliate program as your casino, sportsbook, or network grows.
Control and customization
Your affiliate program, your rules. Customize the design, domains, roles, permissions, campaigns, commission structures, reports, integrations, and payment workflows around your business.
Benefits of using
TrafficManager
for your iGaming affiliate program
Branded affiliate onboarding
Manage affiliate onboarding, approvals, agreements, campaign access, and permissions according to your internal policies and applicable regulatory requirements
Live statistics and data exchange
Access real-time statistics and exchange conversion data through operator postbacks, affiliate postbacks, pixels, APIs, and CSV import or export
Flexible commission models
Configure CPA, revenue share, hybrid, Dynamic Revenue Share, and custom commission agreements for individual affiliates, campaigns, brands, or countries
Multi-brand management
Manage multiple casinos, sweepstakes casinos, sportsbooks, betting brands, or operators from one iGaming affiliate management platform
Built for iGaming Operators and Affiliate Networks
Whether you run your own affiliate program or manage offers from multiple operators, TrafficManager can be configured around your commercial structure, brands, data sources, and partner workflows.
Casino and Sportsbook Affiliate Program Software
Launch and manage an online casino or sports betting affiliate program under your own brand. Onboard affiliates, create campaigns, distribute promotional materials, track player activity, calculate commissions, organize payments, and report performance across one or multiple brands.
iGaming Affiliate Network Software
Manage multiple operators, advertisers, casino and betting offers, affiliates, campaigns, commission models, and payment workflows through one centralized platform. Give each advertiser, affiliate manager, finance user, and partner access to the information relevant to their role.
Sweepstakes casino affiliate software
Manage affiliates, campaigns, promotional assets, attribution, custom events, commissions, and performance reporting for sweepstakes casino brands. The integration and reporting structure can be adapted to the operator's model, available data, virtual currency workflow, and applicable jurisdictional requirements.
iGaming affiliate tracking and management software features
Manage tracking, operator data, affiliates, campaigns, commissions, payments, and reporting for online casinos, sportsbooks, betting brands, and iGaming affiliate networks.
White-label platform & custom affiliate domains
Operator postbacks, API & CSV data exchange
Real-time incoming and outgoing postbacks
CPA, RevShare, hybrid & custom commissions
Advanced targeting, country control & anti-fraud
Affiliate manager & finance department access
Dynamic Revenue Share for affiliates
Multi-brand statistics & commission reporting
Negative carryover management
Exclusive campaign access
Affiliate payment management
Bookkeeping & automatic proforma invoices
Digitally signed affiliate pre-agreements
Multi-landing pages with automatic optimization
Automation tools & custom development
Sub-affiliate & multi-level commission tracking
Promo code tracking
Custom-domain short links for affiliates
Dedicated multilingual support
And many more
See our demo
Find the perfect plan for your iGaming business
Choose the plan that fits your casino or sportsbook affiliate program, multi-brand operation, or iGaming affiliate network.
LAUNCH
For new operators launching an affiliate program
+ € 250 one time setup fee
Some of our top features
Optional features
Discount plans
GROWTH
For active operators or affiliate networks scaling affiliates and deposits
+ € 250 one time setup fee
Additional features
Optional features
Discount plans
ENTERPRISE
For multi-brand operators needing dedicated technical partnership
+ € 250 one time setup fee
Additional features
Optional features
Discount plans
Own the Source Code of Your iGaming Affiliate Platform
Would you prefer to own and operate the technology internally? The TrafficManager iGaming platform source code is available for purchase. Our team can assist with deployment, technical knowledge transfer, and specialized training so your internal team can maintain the platform and continue developing it around your own roadmap. The exact licensing, update, assistance, and training terms are defined in the individual commercial agreement.
See the standard version pricing list.
Referral program for iGaming agencies
Do you provide affiliate-related services to online casinos, sportsbooks, or betting brands?
TrafficManager's referral program is open to iGaming agencies that manage affiliate operations for their clients, including agencies that build and launch casino and sportsbook affiliate programs from scratch. Contact us to discuss referral terms, client demo support, technical onboarding, and the partnership model available for your agency.
Book a call to become a referral partnerFrequently asked questions about iGaming affiliate software
What is iGaming affiliate tracking software?
iGaming affiliate tracking software helps online casinos, sportsbooks, and betting operators identify which affiliates generate clicks, registrations, first-time depositors, deposits, revenue, and other player activity. It can also manage campaigns, commissions, payments, and affiliate reporting.
Can TrafficManager support online casino, sportsbook, and sweepstakes casino affiliate programs?
Yes. TrafficManager can be configured for online casino, sportsbook, sports betting, and sweepstakes casino affiliate programs. The exact setup depends on the operator's business model, available data integrations, and applicable jurisdictional requirements.
Is TrafficManager suitable for iGaming affiliate networks?
Yes. TrafficManager can manage multiple operators, advertisers, brands, offers, campaigns, affiliates, commission models, and payment workflows within one iGaming affiliate network platform.
How can iGaming data be imported and exported?
TrafficManager supports operator postbacks, API data import and export, and CSV data import and export. The available setup depends on the systems supplying and receiving the data.
Which commission models does TrafficManager support?
TrafficManager supports CPA, revenue share, hybrid, Dynamic Revenue Share, and custom commission structures that can be configured according to the affiliate, campaign, brand, country, or other available criteria.
Can multiple casino or sportsbook brands be managed in one platform?
Yes. Multiple casino, sportsbook, and betting brands can be managed within one TrafficManager installation while maintaining separate campaigns, reports, commission agreements, and access permissions.
Does TrafficManager charge a percentage of NGR or use revenue-based pricing?
No. TrafficManager uses transparent subscription-based pricing and does not charge a percentage of your NGR or affiliate-generated revenue. Your subscription price, plan capacity, and included features are presented in advance. Any optional modules, custom development, migration assistance, or additional services are quoted separately before activation, helping you keep platform costs predictable as your affiliate program grows.
Do affiliates receive live statistics and conversion postbacks?
Yes. TrafficManager provides affiliates with live statistics and processes both incoming and outgoing postbacks in real time. Incoming postbacks allow TrafficManager to receive conversion and player events from operators or other external systems. Outgoing postbacks immediately transmit the configured events to affiliates. Once TrafficManager receives an event, it is processed and reflected in the affiliate dashboard in real time, while supported dynamic variables can be used to pass the relevant conversion and campaign data. Data supplied through scheduled FTP or CSV imports follows the configured import schedule.
Can we launch a white-label affiliate program and onboard affiliates under our own brand?
Yes. TrafficManager can be customized with your company name, logo, colors, interface, and custom domain. Affiliates can register through your branded platform, after which your team can review applications, approve or reject accounts, manage pre-agreements, assign campaign access, configure individual commission terms, and provide each affiliate with their own reporting dashboard and tracking tools.
Can we migrate an existing iGaming affiliate program to TrafficManager?
Yes. TrafficManager can assist with migrating affiliates, campaigns, commercial settings, and other relevant information from an existing platform. Data can be transferred through available API or CSV import methods. The exact scope depends on the quality, structure, and export capabilities of the existing system, so each migration is evaluated before implementation.
Not sure whether TrafficManager fits your iGaming business model?
Book a free live demonstration of our iGaming affiliate tracking and management software. One of our specialists will show you the platform, discuss your casino, sweepstakes casino, sportsbook, betting, multi-brand, or affiliate network requirements, review the available integration methods, and answer your questions.