iGaming affiliate tracking software for casinos, sportsbooks & networks

Launch, manage, and scale your online casino or sports betting affiliate program with a white-label iGaming affiliate management platform built for casino brands, sportsbooks, multi-brand operators, and iGaming affiliate networks.

Start your 30-day trial

No percentage of NGR charged · Live affiliate statistics · Real-time incoming and outgoing S2S postbacks · API, FTP and CSV integrations · Fully white-label and more

TrafficManager provides iGaming affiliate software for
Online casino

Online casinos

Sweepstakes casino affiliate software

Sweepstakes casinos

Sports betting

Sportsbooks & betting

iGaming affiliate networks

iGaming affiliate networks

TrafficManager is a fast, fully customizable white-label iGaming affiliate tracking and management platform built for online casinos, sweepstakes casinos, sportsbooks, betting operators, multi-brand businesses, and affiliate networks. It brings affiliate tracking, real-time player and revenue reporting, commission calculation, multi-brand operations, and campaign management together in one platform.

Simplicity by design
Make complex iGaming affiliate operations easier for affiliate managers, finance teams, operators, and affiliates, so each user can focus on the work that matters.

All-in-one iGaming platform
Onboard affiliates, create campaigns, generate tracking links, import operator data, analyze player activity, calculate commissions, manage payments, and automate routine tasks from one platform.

Predictable costs
Choose a transparent subscription plan and maintain better control over the cost of your affiliate program as your casino, sportsbook, or network grows.

Control and customization
Your affiliate program, your rules. Customize the design, domains, roles, permissions, campaigns, commission structures, reports, integrations, and payment workflows around your business.

Start your 30-day trial

Benefits of using TrafficManager
for your iGaming affiliate program

Manage affiliates compliance

Branded affiliate onboarding

Manage affiliate onboarding, approvals, agreements, campaign access, and permissions according to your internal policies and applicable regulatory requirements

Live stats and integration

Live statistics and data exchange

Access real-time statistics and exchange conversion data through operator postbacks, affiliate postbacks, pixels, APIs, and CSV import or export

Loyalty reward programs

Flexible commission models

Configure CPA, revenue share, hybrid, Dynamic Revenue Share, and custom commission agreements for individual affiliates, campaigns, brands, or countries

Manage multiple casinos

Multi-brand management

Manage multiple casinos, sweepstakes casinos, sportsbooks, betting brands, or operators from one iGaming affiliate management platform

Built for iGaming Operators and Affiliate Networks

Whether you run your own affiliate program or manage offers from multiple operators, TrafficManager can be configured around your commercial structure, brands, data sources, and partner workflows.

Casino and Sportsbook Affiliate Program Software

Launch and manage an online casino or sports betting affiliate program under your own brand. Onboard affiliates, create campaigns, distribute promotional materials, track player activity, calculate commissions, organize payments, and report performance across one or multiple brands.

iGaming Affiliate Network Software

Manage multiple operators, advertisers, casino and betting offers, affiliates, campaigns, commission models, and payment workflows through one centralized platform. Give each advertiser, affiliate manager, finance user, and partner access to the information relevant to their role.

Sweepstakes casino affiliate software

Manage affiliates, campaigns, promotional assets, attribution, custom events, commissions, and performance reporting for sweepstakes casino brands. The integration and reporting structure can be adapted to the operator's model, available data, virtual currency workflow, and applicable jurisdictional requirements.

Premium features

iGaming affiliate tracking and management software features

Manage tracking, operator data, affiliates, campaigns, commissions, payments, and reporting for online casinos, sportsbooks, betting brands, and iGaming affiliate networks.

White-label platform & custom affiliate domains

Operator postbacks, API & CSV data exchange

Real-time incoming and outgoing postbacks

CPA, RevShare, hybrid & custom commissions

Advanced targeting, country control & anti-fraud

Affiliate manager & finance department access

Dynamic Revenue Share for affiliates

Multi-brand statistics & commission reporting

Negative carryover management

Exclusive campaign access

Affiliate payment management

Bookkeeping & automatic proforma invoices

Digitally signed affiliate pre-agreements

Multi-landing pages with automatic optimization

Automation tools & custom development

Sub-affiliate & multi-level commission tracking

Promo code tracking

Custom-domain short links for affiliates

Dedicated multilingual support

And many more

See our demo

See more features and pricing

Some of our trusted clients
Some of our trusted partners

Find the perfect plan for your iGaming business

Choose the plan that fits your casino or sportsbook affiliate program, multi-brand operation, or iGaming affiliate network.

AGENCY

If you have a medium-to-large project, this is the package built exactly for you, with full access to all our features except the optional ones.
€ 599/month

+ € 100 one time setup fee

Uptime 99.9%
Unlimited affiliate accounts
Unlimited casinos/brands
Unlimited offers/campaigns
Unlimited custom tracking domains
20,000 signups and deposits + 20 million impressions (clicks) included
Overage: € 0,025 / signup or deposit cost overage
Overage: € 0,000025 per impression (click)
One-to-one training - 1 session + 1 extra session every month on request
A one-to-one training session where we will help you understand our tracking platform features based on your business model and show you how to complete the initial setup directly on your newly installed TrafficManager platform. The training session lasts around 45 minutes and can be held in English or Italian.

Some of our top features

We have over 200 extra features that will help you scale your business, but we cannot list them all on the website because that would create a long, boring list. We selected some of the most important features worth mentioning and created this list. Please go through it, and if you need a feature that is not listed here, contact us. We develop and release new features every week based on our clients' needs, so we may already have it but have not yet updated the website, or we can build it for you.
For your affiliate network (Admin)
Dynamic time zone statistics
+ 299 euro / Month
This feature will allow you, as an admin, and all your affiliates to instantly change the time zone used for statistics and split the data by hour.
Live support via Slack
Live support with our engineers via Slack. Available during office hours (9 AM to 5 PM EET).
Payout split rules across affiliate groups
Reward every affiliate that contributes to a conversion. Payout split rules let you split commissions across multiple partners involved in the same customer journey instead of assigning 100% of the payout to a single touchpoint. For example, one affiliate may introduce the user, another may re-engage them through email, and another may bring them back through remarketing before the final conversion. Define how commissions are split across affiliate groups, configure click eligibility windows, and choose between first-click, last-click, or linear attribution within each group.
Priority support via ticketing system
Priority support provided through our ticketing system. The average response time is 6 hours during office hours (9 AM to 5 PM EET). In case of any emergency, you have an urgent ticket option, which will notify our engineers in real-time about the issue.
White label & custom tracking domains
We will install the platform on your own custom domain, and you will be able to customize the colors, logo, title, and description as you wish. Furthermore, you will be able to use your own domain for the affiliate program dashboard and tracking links.
Live stats on all levels
Live statistics that include affiliate traffic sources, traffic performance, user country/IP/device/operating system, user deposits, turnover, negative carryover, and many more statistics that will help you manage, optimize, and automate your tasks.
Edit user reports
Enjoy the freedom of editing users' statistics without asking for our technical team's intervention. It is very useful for removing test conversions or fraudulent leads that distort your numbers.
Marketplace (promotion offers)
Create as many promotion offers as you want in your Marketplace and manage your affiliates' rights to promote them. Once created, you can upload creatives such as banners, HTML files such as email templates, or ZIP archives.
Prebuilt API integrations with iGaming platforms
Prebuilt API integrations with major affiliate tracking platforms used by iGaming operators. Easily connect your operator accounts and automatically import live statistics, including registrations, FTDs, deposits, GGR, NGR, and more.
Postback URL and pixel tracking
A postback URL integration and testing tool is available to both admins and affiliates for live statistics and fast third-party offer integrations. TrafficManager supports both postback and pixel tracking.
Custom affiliate payout/reward modes
Customize your affiliate reward plan as you wish. You can create affiliate offer campaigns with straight or progressive revenue share, fixed-sum CPA with minimum deposit conditions, cost per lead with event tracking, cost per mille, hybrid reward plans, and dynamic revenue share.
Smart promotion tools
Give your affiliates the ability to monetize their traffic with different smart ad formats such as banners, pop-ups, pop-unders, in-page push, interstitials, or direct links (smartlinks).
Banner rotator for your offers
Upload in your offers as many banner creatives as you want and let your affiliates enjoy our banner rotator tool.
Advanced targeting
You can allow or block traffic from specific countries, devices, or connection types. You will also be able to look closely at your traffic logs for possible fraud.
Multilanguage dashboard
The TrafficManager platform is fully translated by native speakers into English, Italian, German, Chinese, Arabic, Russian, Romanian, and Danish.
Newsletter area
Publish newsletters with your latest offers, campaigns, payout changes, or promotions, and keep your affiliates informed about all your important updates.
Affiliate payment manager
Set minimum payment thresholds and fully manage your payment methods. Our platform will generate automatic credit notes with your company details each time you pay an affiliate.
Automatic credit notes
A credit note with your company details will be automatically generated for every payment request from your affiliates marked as paid.
Clicks and conversion filtering
Use advanced filters for all your clicks and conversions to find conversions or affiliates based on the click ID. This is very useful for identifying fraudulent conversions.
Affiliate manager accounts
Give custom access and rights to your employees/managers to easily manage the affiliates. You can give permission to the affiliate manager only to see the activity and numbers of specific affiliates.
Tasks & reminders
Project management tool
This feature allows you, as an admin, to create tasks for yourself, or to assign them to specific members of your team, set Telegram/email reminders for each task on a specific day and hour.
Finance department access
Give your finance department custom access to the platform, where they can generate and download invoices and agreements, and manage affiliate payments.
Pre-agreements for affiliates with digital signature
Upload pre-agreements to your affiliate program that your affiliates will need to electronically sign upon registration or before requesting their first payment.
Custom smartlink for each affiliate
This unique promotion tool will allow your affiliates to create a unique smartlink for their traffic by hand-picking offers themselves from your Marketplace.
Operator tags in offers
Create offers as an admin or affiliate manager and tag them with your partner name for internal use. Filter statistics and numbers by partner name.
Auto-optimize landing pages
Automate A/B testing for your landing pages with our tracking software from day one. Add multiple landing pages and use our auto-optimize tool to automatically send traffic to the best-converting page.
Telegram bot for notifications
Use a Telegram bot for your platform notifications instead of traditional emailing by integrating your bot with our platform from the settings page.
Custom domains for affiliates
All your affiliates will be able to use their own custom domains to promote your offers. Give them access to fully manage the tracking domains they are using.
HubSpot CRM integration
Enjoy a seamless integration between HubSpot CRM and your marketing platform for a more efficient and streamlined experience. Centralize customer information and optimize your sales and marketing processes.
Dedicated account manager
We will assign you a dedicated account manager who will give you a presentation of our platform via screen sharing based on your business model and help you set up the tracking software from the beginning.
For your affiliates (publishers)
Multilanguage affiliate interface
The TrafficManager platform is fully translated by native speakers into English, Italian, German, Chinese, Arabic, Russian, Romanian, and Danish.
Live stats dashboard
Live statistics that include traffic sources, performance, user country/IP/device/operating system, user deposits, turnover, negative carryover, and many more statistics that will help affiliates manage and optimize their traffic.
Marketplace (promotion offers)
Once your affiliates receive access to one or more promotion offers from your Marketplace, they will be able to access the offers' creatives, such as banners, HTML files (pre-landers, email templates, etc.), or ZIP archives.
Smart promotion tools
Your affiliates will be able to monetize their traffic with different smart ad formats such as banners, pop-ups, pop-unders, in-page push, interstitials, or direct links (smartlinks).
Banner rotator
Let your affiliates use our banner rotator tool. All they need to do is copy the iframe code for the desired banner ad size, paste it on their website once, and our platform will do the rest.
Custom domains for each affiliate
All your affiliates will be able to use their own custom domains to promote your offers. You can give them access to fully manage the tracking domains they are using to promote your offers.
Custom shortlinks for affiliates
Discover innovative tracking with our new Custom Affiliate ShortLinks feature. Your affiliates will be able to create unique, simplified URLs to promote your affiliate program products or services in the easiest way possible.
Custom affiliate payout/reward modes
Customize your affiliate reward plan as you wish. You can create affiliate offer campaigns with straight or progressive revenue share, fixed-sum CPA with minimum deposit conditions, and cost per lead with event tracking.
Dynamic revenue share for affiliates
Custom dynamic payouts (rewards) for each affiliate based on the monthly, weekly, or single-deposit amount of players who registered through their affiliate links.
CPC/CPM payout type for affiliates
If you have affiliates that prefer to work with CPC/CPM rates rather than being paid for leads or conversions, we have you covered. You can create such offers in your Marketplace.
Affiliate pixel tracking
Give your affiliates the possibility to implement their pixels in your landing pages to better track and optimize their traffic.
S2S postback URL tracking
The server-to-server postback URL integration and testing tool is available not only to admins but also to each affiliate. It is crucial for media buyers or partner affiliate networks.
Internal messaging feature
Provide the best support to your affiliates with our internal messaging feature. They will be able to open support tickets and send you private messages.
Custom smartlink for each affiliate
This unique promotion tool will allow your affiliates to create a unique smartlink for their traffic sources by hand-picking offers themselves from your Marketplace.

Optional features

Additional premium features available for an extra cost
VAST pre-roll (in-video) ad feature
Starting with 249 euro / Month
This feature will enable the VAST pre-roll (in-video) promotion tool for all your Marketplace offers. You will be able to upload short videos to each offer to be served on your affiliates' websites.
Misleading Traffic Shield
+ 199 Euro / Month
To help you prevent misleading affiliate traffic and gain better visibility over how your offers are promoted, we introduced the Misleading Traffic Shield feature. It allows you to identify the exact landing pages used by affiliates to generate conversions, giving you the tools to monitor traffic quality and ensure compliance with your network rules. The referrer data is kept for 6 months.
In-house anti-fraud tool
TrafficManager's highly customizable and automated anti-fraud solution checks for fraudulent traffic, conversions, or credit card transactions.
Custom features
Do you need a custom feature to run your business with us? Open a support ticket, and we will build it for you for a fair charge based on the time needed to develop it.

Discount plans

1 month
€ 599 / Mo
3 months
Save € 60
€ 579 / Mo
6 months
Save € 180
€ 569 / Mo
1 year
Save € 480
€ 559 / Mo
Try now

ENTERPRISE

If you have a large project, this is the package built exactly for you, with full access to all our features except the optional ones.
€ 999/month

+ € 100 one time setup fee

Uptime 99.9%
Unlimited affiliate accounts
Unlimited casinos/brands
Unlimited offers/campaigns
Unlimited custom tracking domains
50,000 signups and deposits + 50 million impressions (clicks) included
Overage: € 0,02 / signup or deposit cost overage
Overage: € 0,00002 per impression (click)
One-to-one training - 2 sessions + 1 extra session every month on request
A one-to-one training session where we will help you understand our tracking platform features based on your business model and show you how to complete the initial setup directly on your newly installed TrafficManager platform. The training session lasts around 45 minutes and can be held in English or Italian.

Additional features

We have over 200 extra features that will help you scale your business, but we cannot list them all on the website because that would create a long, boring list. We selected some of the most important features worth mentioning and created this list. Please go through it, and if you need a feature that is not listed here, contact us. We develop and release new features every week based on our clients' needs, so we may already have it but have not yet updated the website, or we can build it for you.
For your affiliate network (Admin)
Dynamic time zone statistics
+ 299 euro / Month
This feature will allow you, as an admin, and all your affiliates to instantly change the time zone used for statistics and split the data by hour.
Live support via Slack
Live support with our engineers via Slack. Available during office hours (9 AM to 5 PM EET).
Payout split rules across affiliate groups
Reward every affiliate that contributes to a conversion. Payout split rules let you split commissions across multiple partners involved in the same customer journey instead of assigning 100% of the payout to a single touchpoint. For example, one affiliate may introduce the user, another may re-engage them through email, and another may bring them back through remarketing before the final conversion. Define how commissions are split across affiliate groups, configure click eligibility windows, and choose between first-click, last-click, or linear attribution within each group.
Priority support via ticketing system
Priority support provided through our ticketing system. The average response time is 2 hours during office hours (9 AM to 5 PM EET). In case of any emergency, you have an urgent ticket option, which will notify our engineers in real-time about the issue.
White label & custom tracking domains
We will install the platform on your own custom domain, and you will be able to customize the colors, logo, title, and description as you wish. Furthermore, you will be able to use your own domain for the affiliate program dashboard and tracking links.
Live stats on all levels
Live statistics that include affiliate traffic sources, traffic performance, user country/IP/device/operating system, user deposits, turnover, negative carryover, and many more statistics that will help you manage, optimize, and automate your tasks.
Edit user reports
Enjoy the freedom of editing users' statistics without asking for our technical team's intervention. It is very useful for removing test conversions or fraudulent leads that distort your numbers.
Marketplace (promotion offers)
Create as many promotion offers as you want in your Marketplace and manage your affiliates' rights to promote them. Once created, you can upload creatives such as banners, HTML files such as email templates, or ZIP archives.
Prebuilt API integrations with iGaming platforms
Prebuilt API integrations with major affiliate tracking platforms used by iGaming operators. Easily connect your operator accounts and automatically import live statistics, including registrations, FTDs, deposits, GGR, NGR, and more.
Postback URL and pixel tracking
A postback URL integration and testing tool is available to both admins and affiliates for live statistics and fast third-party offer integrations. TrafficManager supports both postback and pixel tracking.
Custom affiliate payout/reward modes
Customize your affiliate reward plan as you wish. You can create affiliate offer campaigns with straight or progressive revenue share, fixed-sum CPA with minimum deposit conditions, cost per lead with event tracking, cost per mille, hybrid reward plans, and dynamic revenue share.
Smart promotion tools
Give your affiliates the ability to monetize their traffic with different smart ad formats such as banners, pop-ups, pop-unders, in-page push, interstitials, or direct links (smartlinks).
Banner rotator for your offers
Upload in your offers as many banner creatives as you want and let your affiliates enjoy our banner rotator tool.
Advanced targeting
You can allow or block traffic from specific countries, devices, or connection types. You will also be able to look closely at your traffic logs for possible fraud.
Multilanguage dashboard
The TrafficManager platform is fully translated by native speakers into English, Italian, German, Chinese, Arabic, Russian, Romanian, and Danish.
Newsletter area
Publish newsletters with your latest offers, campaigns, payout changes, or promotions, and keep your affiliates informed about all your important updates.
Affiliate payment manager
Set minimum payment thresholds and fully manage your payment methods. Our platform will generate automatic credit notes with your company details each time you pay an affiliate.
Automatic credit notes
A credit note with your company details will be automatically generated for every payment request from your affiliates marked as paid.
Clicks and conversion filtering
Use advanced filters for all your clicks and conversions to find conversions or affiliates based on the click ID. This is very useful for identifying fraudulent conversions.
Affiliate manager accounts
Give custom access and rights to your employees/managers to easily manage the affiliates. You can give permission to the affiliate manager only to see the activity and numbers of specific affiliates.
Tasks & reminders
Project management tool
This feature allows you, as an admin, to create tasks for yourself, or to assign them to specific members of your team, set Telegram/email reminders for each task on a specific day and hour.
Finance department access
Give your finance department custom access to the platform, where they can generate and download invoices and agreements, and manage affiliate payments.
Pre-agreements for affiliates with digital signature
Upload pre-agreements to your affiliate program that your affiliates will need to electronically sign upon registration or before requesting their first payment.
Custom smartlink for each affiliate
This unique promotion tool will allow your affiliates to create a unique smartlink for their traffic by hand-picking offers themselves from your Marketplace.
Operator tags in offers
Create offers as an admin or affiliate manager and tag them with your partner name for internal use. Filter statistics and numbers by partner name.
Auto-optimize landing pages
Automate A/B testing for your landing pages with our tracking software from day one. Add multiple landing pages and use our auto-optimize tool to automatically send traffic to the best-converting page.
Telegram bot for notifications
Use a Telegram bot for your platform notifications instead of traditional emailing by integrating your bot with our platform from the settings page.
Custom domains for affiliates
All your affiliates will be able to use their own custom domains to promote your offers. Give them access to fully manage the tracking domains they are using.
HubSpot CRM integration
Enjoy a seamless integration between HubSpot CRM and your marketing platform for a more efficient and streamlined experience. Centralize customer information and optimize your sales and marketing processes.
Dedicated account manager
We will assign you a dedicated account manager who will give you a presentation of our platform via screen sharing based on your business model and help you set up the tracking software from the beginning.
For your affiliates (publishers)
Multilanguage affiliate interface
The TrafficManager platform is fully translated by native speakers into English, Italian, German, Chinese, Arabic, Russian, Romanian, and Danish.
Live stats dashboard
Live statistics that include traffic sources, performance, user country/IP/device/operating system, user deposits, turnover, negative carryover, and many more statistics that will help affiliates manage and optimize their traffic.
Marketplace (promotion offers)
Once your affiliates receive access to one or more promotion offers from your Marketplace, they will be able to access the offers' creatives, such as banners, HTML files (pre-landers, email templates, etc.), or ZIP archives.
Smart promotion tools
Your affiliates will be able to monetize their traffic with different smart ad formats such as banners, pop-ups, pop-unders, in-page push, interstitials, or direct links (smartlinks).
Banner rotator
Let your affiliates use our banner rotator tool. All they need to do is copy the iframe code for the desired banner ad size, paste it on their website once, and our platform will do the rest.
Custom domains for each affiliate
All your affiliates will be able to use their own custom domains to promote your offers. You can give them access to fully manage the tracking domains they are using to promote your offers.
Custom shortlinks for affiliates
Discover innovative tracking with our new Custom Affiliate ShortLinks feature. Your affiliates will be able to create unique, simplified URLs to promote your affiliate program products or services in the easiest way possible.
Custom affiliate payout/reward modes
Customize your affiliate reward plan as you wish. You can create affiliate offer campaigns with straight or progressive revenue share, fixed-sum CPA with minimum deposit conditions, and cost per lead with event tracking.
Dynamic revenue share for affiliates
Custom dynamic payouts (rewards) for each affiliate based on the monthly, weekly, or single-deposit amount of players who registered through their affiliate links.
CPC/CPM payout type for affiliates
If you have affiliates that prefer to work with CPC/CPM rates rather than being paid for leads or conversions, we have you covered. You can create such offers in your Marketplace.
Affiliate pixel tracking
Give your affiliates the possibility to implement their pixels in your landing pages to better track and optimize their traffic.
S2S postback URL tracking
The server-to-server postback URL integration and testing tool is available not only to admins but also to each affiliate. It is crucial for media buyers or partner affiliate networks.
Internal messaging feature
Provide the best support to your affiliates with our internal messaging feature. They will be able to open support tickets and send you private messages.
Custom smartlink for each affiliate
This unique promotion tool will allow your affiliates to create a unique smartlink for their traffic sources by hand-picking offers themselves from your Marketplace.

Optional features

Additional premium features available for an extra cost
VAST pre-roll (in-video) ad feature
Starting with 249 euro / Month
This feature will enable the VAST pre-roll (in-video) promotion tool for all your Marketplace offers. You will be able to upload short videos to each offer to be served on your affiliates' websites.
Misleading Traffic Shield
+ 199 Euro / Month
To help you prevent misleading affiliate traffic and gain better visibility over how your offers are promoted, we introduced the Misleading Traffic Shield feature. It allows you to identify the exact landing pages used by affiliates to generate conversions, giving you the tools to monitor traffic quality and ensure compliance with your network rules. The referrer data is kept for 6 months.
In-house anti-fraud tool
TrafficManager's highly customizable and automated anti-fraud solution checks for fraudulent traffic, conversions, or credit card transactions.
Custom features
Do you need a custom feature to run your business with us? Open a support ticket, and we will build it for you for a fair charge based on the time needed to develop it.

Discount plans

1 month
€ 999 / Mo
3 months
Save € 120
€ 959 / Mo
6 months
Save € 360
€ 939 / Mo
1 year
Save € 960
€ 919 / Mo
Try now
*All listed prices exclude VAT where applicable. Subscriptions can be paid by credit card, PayPal, bank transfer, or cryptocurrency.

Own the Source Code of Your iGaming Affiliate Platform

Would you prefer to own and operate the technology internally? The TrafficManager iGaming platform source code is available for purchase. Our team can assist with deployment, technical knowledge transfer, and specialized training so your internal team can maintain the platform and continue developing it around your own roadmap. The exact licensing, update, assistance, and training terms are defined in the individual commercial agreement.

Complete iGaming platform source code Our team will assist with installing and configuring the TrafficManager platform on your server or preferred cloud infrastructure.
Updates and knowledge transfer The scope and duration of security updates, feature updates, technical documentation, and knowledge transfer are defined in the individual commercial agreement.
Technical and operational training Specialized technical and operational training can be included to help your team maintain and continue developing the platform independently. The scope and duration will be defined in the commercial agreement.
Discuss Source-Code Ownership
Note: This pricing list applies specifically to the iGaming version of the TrafficManager tracking platform.
See the standard version pricing list.

Referral program for iGaming agencies

Do you provide affiliate-related services to online casinos, sportsbooks, or betting brands?

TrafficManager's referral program is open to iGaming agencies that manage affiliate operations for their clients, including agencies that build and launch casino and sportsbook affiliate programs from scratch. Contact us to discuss referral terms, client demo support, technical onboarding, and the partnership model available for your agency.

Book a call to become a referral partner

Frequently asked questions about iGaming affiliate software

What is iGaming affiliate tracking software?

iGaming affiliate tracking software helps online casinos, sportsbooks, and betting operators identify which affiliates generate clicks, registrations, first-time depositors, deposits, revenue, and other player activity. It can also manage campaigns, commissions, payments, and affiliate reporting.

Can TrafficManager support online casino, sportsbook, and sweepstakes casino affiliate programs?

Yes. TrafficManager can be configured for online casino, sportsbook, sports betting, and sweepstakes casino affiliate programs. The exact setup depends on the operator's business model, available data integrations, and applicable jurisdictional requirements.

Is TrafficManager suitable for iGaming affiliate networks?

Yes. TrafficManager can manage multiple operators, advertisers, brands, offers, campaigns, affiliates, commission models, and payment workflows within one iGaming affiliate network platform.

How can iGaming data be imported and exported?

TrafficManager supports operator postbacks, API data import and export, and CSV data import and export. The available setup depends on the systems supplying and receiving the data.

Which commission models does TrafficManager support?

TrafficManager supports CPA, revenue share, hybrid, Dynamic Revenue Share, and custom commission structures that can be configured according to the affiliate, campaign, brand, country, or other available criteria.

Can multiple casino or sportsbook brands be managed in one platform?

Yes. Multiple casino, sportsbook, and betting brands can be managed within one TrafficManager installation while maintaining separate campaigns, reports, commission agreements, and access permissions.

Does TrafficManager charge a percentage of NGR or use revenue-based pricing?

No. TrafficManager uses transparent subscription-based pricing and does not charge a percentage of your NGR or affiliate-generated revenue. Your subscription price, plan capacity, and included features are presented in advance. Any optional modules, custom development, migration assistance, or additional services are quoted separately before activation, helping you keep platform costs predictable as your affiliate program grows.

Do affiliates receive live statistics and conversion postbacks?

Yes. TrafficManager provides affiliates with live statistics and processes both incoming and outgoing postbacks in real time. Incoming postbacks allow TrafficManager to receive conversion and player events from operators or other external systems. Outgoing postbacks immediately transmit the configured events to affiliates. Once TrafficManager receives an event, it is processed and reflected in the affiliate dashboard in real time, while supported dynamic variables can be used to pass the relevant conversion and campaign data. Data supplied through scheduled FTP or CSV imports follows the configured import schedule.

Can we launch a white-label affiliate program and onboard affiliates under our own brand?

Yes. TrafficManager can be customized with your company name, logo, colors, interface, and custom domain. Affiliates can register through your branded platform, after which your team can review applications, approve or reject accounts, manage pre-agreements, assign campaign access, configure individual commission terms, and provide each affiliate with their own reporting dashboard and tracking tools.

Can we migrate an existing iGaming affiliate program to TrafficManager?

Yes. TrafficManager can assist with migrating affiliates, campaigns, commercial settings, and other relevant information from an existing platform. Data can be transferred through available API or CSV import methods. The exact scope depends on the quality, structure, and export capabilities of the existing system, so each migration is evaluated before implementation.

Not sure whether TrafficManager fits your iGaming business model?

Book a free live demonstration of our iGaming affiliate tracking and management software. One of our specialists will show you the platform, discuss your casino, sweepstakes casino, sportsbook, betting, multi-brand, or affiliate network requirements, review the available integration methods, and answer your questions.

Book Your Free Demo

Accepted payment methods

Flexible payment options: credit card, PayPal, cryptocurrency, or bank transfer

  • Visa
  • Mastercard
  • Amex
  • PayPal
  • Crypto
  • Bank transfer