{"id":516,"date":"2025-09-28T14:41:33","date_gmt":"2025-09-28T14:41:33","guid":{"rendered":"https:\/\/www.trafficmanager.com\/blog\/?p=516"},"modified":"2025-09-29T11:48:40","modified_gmt":"2025-09-29T11:48:40","slug":"how-and-why-cash-on-delivery-cod-replaced-dropshipping-in-europe-and-is-about-to-do-it-in-latam-as-well","status":"publish","type":"post","link":"https:\/\/www.trafficmanager.com\/blog\/2025\/09\/how-and-why-cash-on-delivery-cod-replaced-dropshipping-in-europe-and-is-about-to-do-it-in-latam-as-well\/","title":{"rendered":"How and Why Cash on Delivery (COD) Replaced Dropshipping in Europe \u2014 and Is About to Do It in LATAM as Well"},"content":{"rendered":"\n

Old-fashioned dropshipping is dead. The profitable one at least.<\/strong><\/h2>\n\n\n\n

Instead, we got back a better option for the final consumer \u2014 and far more profitable and stable as a business model for shop owners, media buyers, media-buy agencies (also known as affiliates), and potentially for influencers too.<\/p>\n\n\n\n

Say hello to the modern Cash on Delivery<\/strong>, or COD<\/strong>, as it is known in the affiliate marketing industry.<\/p>\n\n\n\n

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Why Do We Know COD Is the Future?<\/strong><\/strong><\/h2>\n\n\n\n

TrafficManager is the affiliate tracking and management software provider for some of the major affiliate programs and affiliate networks in the Cash On Delivery industry, covering more than 60% of the European traffic and 80% of the Italian traffic.<\/p>\n\n\n\n

So yes, we are proudly stating that TrafficManager powers the majority of COD affiliate programs and networks in Europe<\/strong>. If you are working actively in this industry, it\u2019s close to impossible that you haven\u2019t come across our platform at least once (if you\u2019re not already working with it regularly).<\/p>\n\n\n\n

Used not only by affiliate programs and networks but also by direct solo media buyers, media-buy teams, and influencer agencies that manage their COD campaigns more effectively using our platform, we saw and felt this industry starting in 2019 from every angle.<\/p>\n\n\n\n

So, if you want to know more, stick around and read this article until the end, and we promise that you will learn everything you need to know about this booming industry \u2014 no matter if you are a shop owner who has never worked with affiliates, an affiliate, advertiser, media buyer, or influencer agency looking to get into this industry.<\/p>\n\n\n\n

We\u2019ll show you how, step by step.
But first\u2026<\/p>\n\n\n\n

Why Is It Called the Modern Cash on Delivery?<\/strong><\/strong><\/h2>\n\n\n\n

Actually, it goes back 176 years<\/strong>, to when it was introduced in Switzerland (1849)<\/strong> (source<\/a>).
So technically, this new industry isn\u2019t new \u2014 but it is<\/em> new in the online marketing industry \ud83d\ude0a (you get the point).<\/p>\n\n\n\n

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Today, we refer to the modern Cash On Delivery business model<\/strong> as follows:<\/p>\n\n\n\n